MSM Motion Pictures in
association with Vashu Bhagnani's Pooja Entertainment & Films Ltd
announce "Youngistan”, a love story set in the backdrop of Indian
politics starring Jackky Bhagnani, Neha Sharma, Farooq Shaikh & Boman Irani.
Talking about the film NP Singh, COO, Multi Screen Media Pvt. Ltd. says, "It’s
always great to associate with a film that looks to do much more than
to entertain - Youngistan is entertaining while being inspiring. MSM
Motion Picture aims to create meaningful cinema and this film is a
strong step in that direction. We are happy to be working with Vashuji
in making this happen".
While the first
schedule of the film has been shot overseas and Lucknow, the second
schedule of the film will go on floors soon at the picturesque Taj
Mahal in Agra making it the ideal locale to launch the film and its
unique campaign titled "Yo Youngistan Go Youngistan". Uttar
Pradesh lends itself very nicely to this film that has a political
backdrop. To add to it, Agra, a symbol of power and love supplements the
entire setting. Yo Youngistan Go Youngistan is a ground rally
that will travel across the country and collect youth pledges and will
also see several youth icons from various walks of life join Jackky
Bhagnani in getting the young Indians to pledge to vote. Without being
preachy the campaign intends to inspire the youth of India to believe
that “Likes don’t change the world. Votes do.”The campaign will also generate findings on the change Young India wishes to see in their policies and their politicians.
Says Director Syed Ahmad Afzal,“Youngistan
is essentially a love story set in the back drop of contemporary Indian
politics. The story revolves around a young and high profile couple
caught up in a highly political environment.This couple in some way
represents the progressive youth of this nation, which is willing to
make its voice heard. Hence the campaign; through which we would like to create awareness for the youth of this nation.”
Says Youngistan star Jackky Bhagnani, “For
me as the name suggests Youngistan stands for the youth by the youth
and of the youth of India. The film is a common live story in a very
uncommon premise ".
Producer Vashu Bhagnani says,
“When Jackky and Afzal came up to me with this subject which I thought
had the potential to be a commercial success and at the same time could
be inspiring for the youth of this nation. MSM Motion Pictures and Pooja
Films together will leave no stone unturned taking Youngistan the film
and the inherent message across India. I’d like to thank the UP
government for all their support. I’m sure post this film, UP will be a
preferred shooting location.”
Says Neha Sharma, “The
film for me is an unusual yet entertaining take on politics in our
country. Youngistan keeps it entertaining, watchable, and yet has the
right doses of drama and emotion. It’s a film made by a bright young
crew that has an interesting perspective on politics. And yes there is a
beautiful relatable love story too."
MSM Motion Pictures & Pooja Entertainment's Youngistan is scheduled to release May 1st 2014.
About MSM
Sony
Pictures Television (SPT) backs Multi Screen Media Private Limited,
which is India’s leading television network. It comprises of Sony
Entertainment Television (SET), one of India's leading Hindi general
entertainment television channels; MAX, India's premium Hindi movies and
special events channel; SAB, a family comedy entertainment channel;
PIX, the English movie channel; MIX a refreshing Hindi music channel,
SIX, India’s Premier Sports Entertainment Channel and Sony LIV - the
Digital Entertainment Channel. Multi-Screen Media’s channels are
available across the Globe and influence over 400 million viewers in the
Indian sub-continent, and the South Asian Diaspora worldwide. The One
Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and
Discovery Communications India is the distribution arm and The One
Alliance bouquet includes SET, SAB, MAX, PIX, MIX,SIX, AXN, ANIMAX,
DISCOVERY CHANNEL, ANIMAL PLANET, TLC, DISCOVERY SCIENCE, DISCOVERY
TURBO, DISCOVERY CHANNEL TAMIL, DISCOVERY KIDS, AATH, AAJ TAK, HEADLINES
TODAY, TEZ, NEO SPORTS, NEO PRIME, TIMES NOW, MOVIES NOW, ET NOW, ZOOM,
SET HD, SIX HD AND DISCOVERY HD WORLD.
MSM Motion Pictures is
a division of Multi Screen Media Pvt. Ltd. It is committed to offering
high quality and differentiated content through its movies.
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