Keeping
with the quirky theme of the cucking frazy film, Hasee Toh Phasee lead
Sidharth Malhotra unveiled a special "love seat" as a fun ,interesting
marketing spin that involved an enjoyable interaction with Sidharth and
his female fan following at Cinemax,Andheri-W.
Sidharth who plays a sentimental guy in Dharma Productions & Phantom Films ' Hasee Toh Phasee, directed by one of the country's most celebrated ad-filmmakers Vinil Matthew, revealed the significance of the love seat and invited his female fans to join him in conversation on it.
Sidharth who plays a sentimental guy in Dharma Productions & Phantom Films ' Hasee Toh Phasee, directed by one of the country's most celebrated ad-filmmakers Vinil Matthew, revealed the significance of the love seat and invited his female fans to join him in conversation on it.
The signature Hasee Toh Phasee "love seat" has been placed across several popular multiplexes around the city.
Says
Sidharth Malhotra, "The love seat is part of a hilarious sequence in
the film and when you watch it you will know what makes it so
significant. Hasee Toh Phasee is anything but conventional and so we
thought of launching the love seat across various multiplexes as a fun
marketing spin".
Dharma Productions & Phantom Films’ Hasee Toh Phasee
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