Yash Raj Films has launched its official e-commerce store www.yrfstore.com!
To begin with the YRF Store will feature a range of exciting Dhoom:3
licensed products based on the highly anticipated and much awaited
Dhoom:3. www.yrfstore.com
is the first ever e-retail site launched by any Indian Film Studio, and
will feature an incredible array of products including Men’s fashions,
Bike accessories, Phones, Tablets, Toys, Apparels, Home Decor and much
more!
Through www.yrfstore.com
fans worldwide will have the amazing opportunity to experience Dhoom on
a personal level by purchasing products that replicate various elements
from the film, such as the already popular official Dhoom:3 bowler hat
worn by Aamir’s character Sahir, which is an iconic element of the film.
In addition to offering official D:3 merchandise, www.yrfstore.com will
shortly begin to provide consumers the opportunity to experience other
YRF Classics and forthcoming films through the purchase of the official
merchandise. The YRF Store will also feature limited edition
merchandise to be developed exclusively, which will be available only
online at www.yrfstore.com.
Lately
Yash Raj Films has been focusing on building a licensing programme
based on the many iconic movies from the Yash Raj Films library, in
addition to a wide range of Dhoom:3 merchandise. To date, Yash Raj Films
Licensing has associated with over 20 companies, generating more than
200 varieties of products. A variety of licensed products are available
at a flexible price in over 20,000 retail stores throughout India.
About YRFL
Yash
Raj Films Licensing (“YRFL”) is the licensing division of Yash Raj
Films, India’s largest feature film production studio. YRFL is
responsible for the licensing of the films produced by Yash Raj Films.
Better known as YRF, the studio has produced many of India’s most
popular films. Debuting worldwide on December 20, is the newest
instalment of the DHOOM film franchise, DHOOM:3, for which YRFL has
developed the most ambitious licensing program ever generated for a
Indian film. For further information about Yash Raj Films Licensing,
please contact Rohit Sobti, Vice President - Licensing, at licensing@yashrajfilms.com 
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