Promotional Collaboration between DARR@ THE MALL and MAYAPURI

Ragini MMS fame director’s Pavan Kirpalani new directed movie Darr @ the mall is the most awaited horror bollywood movie. Based on horror genre, film promotion has been done in a unique way.

For the promotion of Darr @ the Mall, film unit has joined hands with famous film weekly magazine Mayapuri. Before the release of this movie, Mayapuri magazine has come up with the special edition of Darr @ the Mall. A new look has been given to the magazine. For the promotion of this movie, the magazine has burnt from the corners to give the horror and real effect.

This magazine has been innovatively burnt with the special techniques. This special edition of Darr @ the Mall in Mayapuri has covered the experiences of star cast along with the interesting facts during the shooting of the movie. Film’s director Pawan Kriplani and Creative team wanted to do something different and when they contacted Mayapuri magazine regarding this, the magazine team along with the marketing team decided on this unique concept and issued this special edition of Darr @ the Mall . This is the first edition which has been published after burning.

This film features Jimmy Shergill, Nushrat Bharucha, Arif Zakaria, Asif Basra, Nivedita Bhattacharya, Shradha Kaul and Neeraj Sood. Film’s script has been written by Pawan Kripalani and Agrim Joshi. The film is presented and produced by Multi Screen Media (MSM) and Contiloe Entertainment.  The film is set to release on 21 February 2014.