Sony Pix lives up to the brand promise STAY AMAZED

Sony Pix lives up to the brand promise STAY AMAZED

16th Feb an Amazing Sunday with 4 premieres back to back. First time on Indian Television

~Watch Expendables 2, After Earth, Dark Tide & The Girl with The Dragon Tattoo on Sunday, February 16, as a part of ‘PREMIERE PIXATHON’~

Mumbai, February 12, 2014: Sony PIX, India’s premium Hollywood movie channel which is committed to delight its viewers with clutter breaking innovations is once again gearing up to amaze its fans. Get ready to go ‘Wow’ as India’s coolest Hollywood channel is going to present entertainment with a twist in the first everPREMIERE PIXATHON. Living up to its brand promise; STAY AMAZED, Sony PIX will present its viewers, a unique opportunity to experience the amazement of four big movie premieres back to back for the first time ever on Indian Television.  February 16 will mark the date of amazement as SONY PIX will premiere Sylvester Stallone action - packed drama Expendables 2 at 12pm, M. Night Shyamalan’s sci - fi thriller After Earth at 2pm, deep sea thriller Dark Tide starring Halle Berry at 4pm and the critically acclaimed The Girl with the Dragon Tattoo at 6:30pm. 

Saurabh Yagnik, EVP & Business Head, Sony PIX added, “We constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PREMIERE PIXATHON is one such initiative that will break the clutter and help differentiate us in the genre. It’s for the first time ever that any Hollywood movie channel in the genre has come up with such initiative.”   

Sony PIX has always been a front runner in innovative promotion and marketing of premieres. With PREMIERE PIXATHON, we believe the channel will take its STAY AMAZED positioning to newer heights and consolidate its differentiation in the category while delighting viewers.

Danger is real. Fear is a choice.

~Tune in on Sunday, February 16^th at 2pm to watch the mega premiere of ‘After Earth’ only on Sony Pix~

One thousand years after cataclysmic events forced humanity's escape from Earth, Nova Prime has become mankind's new home. Legendary General Cypher Raige returns from an extended tour of duty to his estranged family, ready to be a father to his 13-year-old son, Kitai. When an asteroid storm damages Cypher and Kitai's craft, they crash-land on a now unfamiliar and dangerous Earth. As his father lies dying in the cockpit, Kitai must trek across the hostile terrain to recover their rescue beacon. His whole life, Kitai has wanted nothing more than to be a soldier like his father. Today, he gets his chance.

Catch the sci - fi action - drama in ‘After Earth’on February 16^that 2pm only on Sony PIX

Back for war.

~Tune in on Sunday, February 16^th at 12pm to watch the mega premiere of ‘The Expendables 2’ only on Sony Pix~

The Expendables are reunited when Mr. Church enlists them to take on a seemingly simple job. The task looks like an easy paycheck for Barney and his band of old-school mercenaries. But when things go wrong and one of their own is viciously killed, the Expendables are compelled to seek revenge in hostile territory where the odds are stacked against them. Hell-bent on payback, the crew cuts a swath of destruction through opposing forces, wreaking havoc and shutting down an unexpected threat in the nick of time - six pounds of weapons-grade plutonium;enough to change the balance of power in the world. But that's nothing compared to the justice they serve against the villainous adversary they seek revenge from.

Catch the biggest action blockbuster in ‘The Expendables2’on February 16^that 12pm only on Sony PIX

From the International best - selling trilogy

~Tune in on Sunday, February 16^th at 6:30pm to watch the mega premiere of ‘The Girl with the Dragon Tattoo’ only on Sony Pix~

This English-language adaptation of the Swedish novel by Stieg Larsson follows a disgraced journalist, Mikael Blomkvist, as he investigates the disappearance of a wealthy patriarch's niece from 40 years ago. He is aided by the pierced, tattooed, punk computer hacker named Lisbeth Salander. As they work together in the investigation, Blomkvist and Salander uncover immense corruption beyond anything they have ever imagined.

Catch the mind - bending thriller, ‘The Girl with the Dragon Tattoo’on February 16^that 6:30pm only on Sony PIX

Tune in on February 16 from 12pm to be a part of PREMIERE PIXATHON only on SONY PIX