Sony
Entertainment Television (SET) is appointing Ajay Bhalwankar as Chief
Creative Director, effective April 7, 2014. He will be reporting to
Nachiket Pantvaidya, Senior Executive Vice-President & Business Head
– Channel SET. In this role, Ajay will provide creative leadership and
direction for the channel. He will lead the Programming and OAP teams.
Ajay
Bhalwankar is an industry veteran with over 20 years of experience.
Prior to joining SET, Ajay was the Content Head – Hindi GECs at Zee and
has been instrumental in delivering quality content with exceptionally
popular shows and remarkable characters across a bouquet of shows. Ajay
has worked with MSM in the past, as the Programming Head for SET from
November 2009 to June 2011.
Announcing Bhalwankar’s appointment, Senior EVP and Business Head, SET, Nachiket Pantvaidya said,
“Ajay is an extremely experienced individual with a rich experience of
over 20 years in Journalism and Television, spanning various roles of
creating, writing, programming, producing and directing entertainment
content. Under Ajay’s leadership I am confident that we will make the
right strides towards our vision of best in class content for SET.”
Ajay Bhalwankar added,
“I’m delighted to join SET again and hope to provide valuable
programming inputs across content on the channel. It is an extremely
challenging role and I am looking forward to this exciting journey.”
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