`BACK 2 LOVE’ –
THE NEW ALBUM TOPS DIGITAL AND RETAIL CHARTS AND IS SET TO BECOME THE MOST
SUCCESSFUL `NON-FILM’ ALBUM THIS YEAR!
Post its
official release on 9th June`14, music maestro Rahat Fateh Ali
Khan’s latest album `Back 2 Love’ has already set
the pace and is in line to become the most successful non-filmalbum
of 2014!Released on leading record label Universal Music, the albums’
lead video “ZarooriTha”, featuring television’s
hottest couple Gauhar Khan and Kushal Tandon has
crossed the coveted 1 million views mark on Vevo/YouTubewithin
just 4 days of its release. While it’s not uncommon for `film’
music videos to achieve these numbers, Khan’s heart rendering song
has turned out to be one of the fastest non-film music videosto hit the1
million mark in recent times!
The album has stormed onto the music
scene, topping both retail and digital charts within a few days of its release.
It peaked at #1 on both, the iTunes India Pop charts and the Nokia Music
charts.On the overall iTunes India Album charts, which is usually dominated by
Bollywood soundtracks, it peaked at #3on the day of release.
Shot in Dubai by video director Rahul
Sud, the beautiful video to “ZarooriTha”features Gauhar
Khan(model, actress, Big Boss Season 7 winner) and KushalTandon
(actor, model, Big Boss 7) in the lead role of a very gripping and engaging
love story that pulls at the heart strings. It’s the perfect visual
accompaniment to a great Rahatsong that’s destined
to become a `classic’. The video is available to view online on
Rahat’sVevo channel (www.youtube.com/rfakvevo) and is also
right now playing across music television channels here.
Says RahatFateh Ali Khan, "Firstly
thanks to everyone for making this milestone of over a million views happen
within 4 days! It was and still is our belief that good combination of melody
with lyrics and composition works! Universal Music and my Producer Salman Ahmed
of PMEhave really worked hard in promoting my new album `Back2Love’,
literally like a movie. Congratulations to everyone involvedespecially Rahul
Sud the video director and the fabulous on screen real life chemistry of Gauhar
Khan and Khushal Tandon".
Says
Devraj Sanyal, Managing Director, Universal Music / EMI Music, South Asia,
‘This
being Rahat Fateh Ali Khan’s first new album in almost 7 years,
we mounted the album just like a film soundtrack! An overseas album launch,
television tie-ups, radio tie-ups, brand tie-ups, unique digital campaigns like
`The Sofa’ … and the outstanding response within just a few days of
its release says it all! We are thrilled that our campaigns have worked as is
evident from the phenomenal numbers and chart success we are seeing! Having said
that, this is just the beginning and we have plans in place to sustain this
momentum to ensure that this brilliant new album from Rahat sets the trend for
more great `non-film’ albums in India!’
RahatFateh Ali Khan’s Back
2 Lovenow available worldwide across digital and physical formats
exclusively on Universal Music.
About Universal Music India:
Universal
Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music
Group.UMIPL has an extremely rich Indian catalogue comprising songs from Classic
Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s
enviable catalogue includes artistes such as Asha Bhosle, AnupJalota, Bombay
Vikings, Jagjit Singh, JoSh, Malkit Singh, PankajUdhas, Panjabi MC, Raghav,
Bohemia, MohitChouhan to name a few. UMIPL ‘film’ catalogue (the
2nd largest in India) spans music from blockbusters such as Sholay, Qurbani,
Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS
amongst the numerous jewels which symbolize the musical journey from the
70’s to date. On the International music front, UMIPL are the clear
market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon
Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga,
Taylor Swift, Justin Bieber amongst host of other popular music icons and
household names in
India.
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