Priyanka Chopra is the face of ‘HEROINE’,
a premium fame inspired fashion label from the house of Jinaam Dress Pvt. Ltd!
Jinaam Dress Pvt. Ltd, which is a renowned name in the
textile industry, has cemented their reach in the market through the
introduction to their extended line of fashion wear, Heroine. In keeping with
the aspirations of their vivacious new brand, Jinaam Dress has chosen Bollywood
Superstar, International pop sensation and global fashion Icon Priyanka Chopra
as the face of the brand.
In an
exclusive photo shoot for HEROINE, Priyanka Chopra mentions, “Fashion has
become a household word today & having access to the best in Fashion has
become an important requirement for today’s generation. Jinaam Dress & the
brand HEROINE promise to bring alive the Indian ethnic wear the Indian ethnic
wear market with attractive collections that are in line with the latest
fashion trends. I’m very pleased to be associated with the brand & look
forward to a successful relationship.”
Says Mr.
Rahul Oswal, founder, Jinaam Dress Pvt. Ltd, “It is an honor for us to name
Priyanka Chopra as the face of our new brand HEROINE, she is hugely successful
& a versatile personality who has achieved both national &
international fame & acclaim and she does it all with great style &
panache being recognized as a fashion icon not just in India but also
internationally. We believe she is a great fit for our brand.”
He adds further, “We have been manufacturing Indian ethnic
styled clothing for over 12 years now; there is huge demand for Indian women
wear in this dynamic market along with sophisticated and newer/fresh designs.
Our fundamentals are very clear, every single thread needs to be designed and
manufactured keeping in mind both the physical and emotional needs of a woman.
“HEROINE” is all about those aspirational feelings of a woman in terms of
dressing, where we feel a huge gap and is the inspiration for us to fill this
gap with such a high-end brand.”
HEROINE is
distinctively a fame inspired fashion label, augmenting the fusion of tradition and
contemporary, Jinaam Dress Pvt. Ltd has very aptly created this range which
will be admired by all generations and ages.
In
a bid to maximize the reach of “HEROINE” at the global level, the company has
set its priority for the Indian market first. The brand HEROINE will soon
be available at selected Multi-brand outlets/ large format stores across India
& would also be available at Jinaam’s online retail partner www.manndola.com . The idea is to maximize
the reach in a short span.
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