A humble mission
to CLEANSE INDIA and create awareness about our human values & fundamental
duties as Citizens
Who
doesn’t want freedom from dirt and filth, but for that the whole country has to
come and work together. It’s not that if the Prime Minister of India has
announced the campaign so it becomes the sole responsibility of the Government
of India to make India clean. It is now individual social responsibility of
every citizen of India to participate and contribute to make the
country a better place to live in.
Keeda hai Kya, Desh
saaf karne Ka? is a viral citizen movement initiated to add strength to Swachh
Bharat Abhiyan launched by our Honbl’e Prime Minister. The
movement is being powered by Apeejay Karmayuga, a movement to create
awareness about our human values & fundamental duties as responsible
citizens.
Mr.Karan Paul, Chairman of
one of the biggest and reputed corporate giant, Apeejay Surrendra Group flagged
off -“Keeda Hai Kya, Desh Saaf Karne Ka” – the citizen movement to
cleanse India on October 2nd . Feeling happy about getting an
opportunity to perform his fundamental duty as a citizen of India and do
his bit for the country, Mr. Paul also inspired many more people to join in to
clean the streets in Delhi. Mr Karan Paul started the march from his residence
along with his wife Indrani Dasgupta and was accompanied by
people like Founder and volunteer - iCONGO - international confederation
of NGOs , best-selling author and leadership coach- Jeroninio
Almeida ,India’s foremost expert on HIV-Aids Dr. Thangsing
Chinkolal, Apeejay KarmaYuga Director Meenu Chopra, Hunar
Brar, large set of Students , NGO
leaders and others.
During the launch off the
mission, Mr Karan Paul said “Keeda Hai Kya Desh Saaf Karne Ka? This
mission is quite a patriotic invitation to all citizens of India to do their
bit to clean India . As a collective citizen movement, this mission should
aspire to have all 1.3 billion Indian citizens join in by devoting 100 hours
every year to do some cleaning. This will certainly go a long way in
strengthening the efforts of our Honbl’e Prime Minister, Shri. Narendra Modi
,who has given out a clarion call to all the citizensto keep India clean.. This
mission is energized by we the people, i.e extraordinary citizen patriots like
you & me. Join in and let us make a better and clean India, ‘ more
‘saare jahan se achha!’ “
The 3 simple steps to
join the #KeedaHaiKya mission!
1. Identify
a place in your locality, which needs to be cleaned. Get at least 2 OR more
friends and clean the place.
2. With
your mobile phone camera, shoot a video of UPTO 5 minutes with a) How the place
looks before it was cleaned b) all of you having fun CLEANING THE PLACE and
SHOOT how the place looks after you cleaned up c) then the message (given
below). All of you then INVITE at least 3 friends & more on social media
(100+ in next 1 month) to fulfill the #KeedaHaiKya mission within 10 days of
invitation. The essence of the message in any language (Feel free to improvise
and add clean humour): “#KeedaHaiKya Desh Saaf Karne ka? Yes I have a Keeda,
because I am Patriot and love my country. I fulfill my basic duties as a
citizen and pledge 2 hours ever week to clean India. Together as ONE, let us
make India MORE SAARE JAHAN SE ACHCHA. I now invite my friends…(Invite all your
friends personally and thru social media)”
3. Post
the video on the #KeedaHaiKya FB page or on any of your social media pages with
HASHTAG #KeedaHaiKya and invite all your
friend on social media to join in. Please also mail video to keedahaikya@gmail.com to
collect your “I am a India Patriot certificate”All patriots who fulfill the
#KeedaHaiKya invitation shall be eligible for a special “I am a INDIA PATRIOT
certificate”. The certificate shall have the preamble of our Indian
constitution adopted by us as citizens on 26/11/1949, the day we celebrate as
the CITIZEN ACTION DAY and shall be powered by the APEEJAY KARMAYUGA mission,
with the coveted Karmaveer Chakra awards instituted in partnership with the UN
(United Nations).
Apeejay Karmayuga is
a movement to Inspire solid Character, initiated by iCONGO-
International Confederation of NGOs (www.icongo.in) and supported by Apeejay Trust. The
movement that hopes to bring to the fore seemingly ordinary, regular citizens
who are making a difference through their simple acts and demonstrate
exceptional determination in discharging their Fundamental Duties listed in the
Indian Constitution. Apeejay Karmayuga will scout for such Indians across the
country and honour them with Karmaveer Chakra, a medallion for voluntary
services, instituted by iCongo in 2008 at the behest of the UN. The courage of
conviction displayed by the past Chakra recipients, who have created greatness
with their stupendous examples, gave profound meaning to the Karmaveer Chakra
and vindicated the belief that even the simplest act of volunteering can create
a mammoth ripple effect of positive change.
Apeejay Trust: Apeejay
Trust, established in 1974, is a welfare trust of the Apeejay Surrendra Group
and leads many of its Corporate Social Responsibility Initiatives and community
interventions from time to time and also provides funds as well as resources to
various NGOs and other institutions who are engaged in public welfare,
charitable projects and purposes that help poor and deprived sections of the
society. To know more about the Trust, please visit the site: http://apeejaygroup.com/groupsite/charitabletrust.html
About Apeejay Surrendra Group: Established
in 1910, Apeejay Surrendra Group employs over 43000 people in rapidly expanding
operations in Tea, Hospitality, Shipping, Real Estate & Retail and has
diversified into new business initiatives, Marine Cluster, Logistics &
Knowledge Parks. 2010 was the Group’s centenary year. For more Information,
please visit www.apeejaygroup.com
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