Qyuki, a multichannel network founded by Shekhar Kapur, Samir Bangara
and A. R. Rahman and global youth media company Fullscreen, today
announced an exclusive alliance that becomes one of India’s largest
multichannel networks.
Indian
creators in the Qyuki-Fullscreen network will receive greater
opportunities to develop, monetize and distribute their content and
leverage technology, production and optimization services from both
networks. This partnership, built to enhance talent and content
development in India, expands Fullscreen’s footprint within the
fastest-growing video consumption market in the world.
“The
internet is about collaboration and as we build out our vision to
create the largest online media company for Indian youth, we believe we
have found a great partner in Fullscreen which will enable us to not
only grow the Indian market rapidly but also present Indian talent at a
global scale” said Samir Bangara, Co-founder and Managing Director of Qyuki.
Indian
creators will have immediate access to Fullscreen’s tools and services
that intersect every aspect of their careers. Fullscreen’s proprietary
technology, the Creator Platform, offers world-class production,
audience development and measurement tools. Additionally creators will
benefit from Fullscreen’s global partnerships and brand services, which
enable original content development, distribution and monetization.
“Qyuki
has built a strong network and content studio featuring some of India’s
most creative and acclaimed talent in music and storytelling,” said Ezra Cooperstein, Fullscreen President. “This
partnership will strengthen our global creator network and further
empower the next generation of Indian creators with Fullscreen’s global
best practices in content creation and monetization.”
Marquee
creators in the Qyuki network include AR Rahman, Ranjit Barot,
Salim-Sulaiman, and successful YouTubers Shraddha Sharma, Gaurav
Dagaonkar and Siddharth Slathia, amongst several others. Miss Malini,
India’s largest Bollywood and fashion blogger, recently joined the
network and adds significant scale to Qyuki’s bollywood and fashion
genre. Qyuki also co-owns formats like the Boss Dialogues (as seen on
TV) and Eff ’n Bedi along with Pooja Bedi.
In
addition to its exclusive alliance with Universal Music India, Qyuki
offers infrastructure across multiple studios in Chennai, Mumbai and
Bangalore, with a special studio in the heart of Dharavi made to nurture
talent in Asia’s largest underprivileged community.
About Qyuki
Qyuki is
a digital broadcast network/ MCN co-founded by Shekhar Kapur, Samir
Bangara and AR Rahman. Qyuki works with creators to build their fan
following by producing and distributing videos across Youtube and other
networks with the aim to create enduring intellectual properties. Qyuki
also connects brands with their audiences through unique content
marketing initiatives in collaboration with Qyuki artists
Qyuki’s
artist network consists of established artists like AR Rahman, Ranjit
Barot, Salim-Sulaiman, Shweta Subram and Youtubers like Shraddha Sharma,
Gaurav Dagaonkar, Siddharth Slathia and lifestyle and entertainment
channels like Miss Malini, The Boss Dialogues and Eff n Bedi. For more
information please visit Qyuki.com
About Fullscreen
Fullscreen
is a global youth media company that develops online creators and
programs multi-platform entertainment experiences. 450 million
subscribers generate more than 4 billion video views across Fullscreen’s
global network each month. Headquartered in Los Angeles, the company
was founded in January 2011 by CEO George Strompolos, a co-creator of
the original YouTube Partner Program. Fullscreen’s network includes more
than 55,000 creators, featuring the Fine Bros., O2L (Our 2nd Life), Andrea Russett, Lohanthony, Devin Supertramp and Jack and Jack. Visit Fullscreen.com for more information.
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