Rajhans
Nutriments, a division of Rajhans (Desai- Jain) Group, has launched
for the very first time, Hoppits, a premium chocolate bar with unique
combinations that are currently not available in this category.
Bollywood’s leading lady and International Pop Icon
Priyanka Chopra has been named the Brand Ambassador for Hoppits.
Launched
under the Schmitten umbrella, these chocolates are available in 4
exciting variants including Rich Caramel with
Golden Nougat, Roast Almond with White Nougat, Dark Chocolate with
Granola and Nuts, Dark Chocolate with Granola and Fruits. Hoppits is
priced between INR 25 and INR 40 for 25g & 40g bars respectively.
Speaking
at the launch of Hoppits, Mr. Jayesh Desai, Chairman, Rajhans Group
said, “With the launch of Hoppits, we want
to create a niche segment for Granola Dark Chocolate bars that appeal
to the evolved connoisseur of chocolate. We launched Schmitten; premium
chocolate made from Swiss technologies & equipment’s from UK and
Europe a few months ago with seven exciting variants
and received excellent response from the Trade/Consumers.
Mr. Desai further added, “Riding on the success of Schmitten, we are now introducing Hoppits. We have also signed on Bollywood
heartthrob, Priyanka Chopra as our brand ambassador to convey our message of ‘Here’s to good taste’ out to everyone.”
Launching
the Hoppits brand, Priyanka Chopra, said, “One bite into a delectable
bar of Hoppits Chocolate and you know you’ve made the right choice and
that’s exactly
what happened with me! I’m so pleased to be here to launch the Hoppits
brand in India and also to be able to share this sinful indulgence with
everyone. It’s a symbol of good taste rolled into a delicious bar of
chocolate!”
With a strong backing from its parent, Rajhans (Desai- Jain) Group, it has been ensured that the best quality standard
has been utilized for the manufacturing of Schmitten and Hoppits.
The
manufacturing site in Surat is of world class standards, with only the
best European equipment manufacturer being
chosen in each area. The factory provides an experience of a
technologically advanced set up and all this has been done to bring to
India, the true taste of an international chocolate.
Rajhans Nutriments Pvt. Ltd. launched a new brand of chocolate targeted specifically at India’s youth and young adults. A
brand name – ‘Schmitten’ and its concept has been developed to reflect this and appeals to this segment.
Rajhans
Nutriments has come up with the 3rd largest chocolate project in India
which ranks no. 1 in terms of technology.
The company has launched a premium quality chocolate and are geared up
to build a brand that will spell class. Rajhans Nutriments has
established its Chocolate Manufacturing Unit in the area of 1.75 lakhs
sq. ft. in Gujarat, Surat – Ahmedabad National Highway-8.
About Rajhans Group:
The
Rajhans (Desai – Jain) Group is a young, dynamic company which in a
short span of over a decade
has business interests spanning Real Estate, Confectionary,
Entertainment, Hospitality and Textiles. The group is considered to be
extremely well established and trusted.
Here
is an emerging Indian conglomerate with directly and indirectly 9000+
employees from Surat and
other branches which include Mumbai, Kolkata, Delhi and Chennai. It’s a
sterling example of the next generation of home grown entrepreneurs
that is the front runner in the emerging billion dollar corporations of
the new millennium.
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