Leading label Universal Music
India is all set to start 2015 with a banging electronic music format that
shall tour the country. Always committed to supporting a wholesome evolution of
culture rather than adopting passing trends, Gionee Smartphones has also come
on board to support the property. With its new pop-up nightclub concept called
T.R.O.T. - the format will travel the country giving electronica fans a
dynamic and out-of-space clubbing experience. For all you electronic junkies,
this is one event that will leave you mesmerized and longing for more.
There is little doubt that EDM is one of
the most sought after and rapidly growing music genres on the scene today. India
is no stranger to international trends and the country has seen several
headlining acts perform in the major metros over the last few years. There is a
dearth of venues in most part of our country which makes it difficult for fans
to get more of their favorite music and fewer nightlife escapades.
With a burgeoning audience for quality music and a fan base that is hungry for
the biggest and best experiences possible, India is a thriving market for new
music, new talent and internationally engineered nightclubs, which are scarce
in the non-metros.
Universal Music Group has always been dedicated to give upcoming artists
and genres around the world a platform to grow and market their music. Part of
the leading label’s roster is also a record label‘PM: AM’ Recordings
which is home to some of the world’s top EDM DJs. Building its name with
artists such as Otto Knows, Porter Robinson, Alesso, Nause and Dada Life, PM:AM
focuses solely on electronic dance music which is formed of a unique set-up
combining the internal A&R talents of UMG from around the world. Each
record signed to the label will have been screened through some of the most
acutely tuned ears in the business, and in turn each release will receive
worldwide synchronicity.
Universal Music’s travelling electronic
music property - T.R.O.T. promises to design & deliver great
musical journeys for all fans in lieu of seeding the next-gen culture in
the space which Universal has termed TOURTRONIC. Presented by Gionee
Smarphones, the property will not only present the freshest in the EDM scene
but also provide a super-premium ambience complimented with high-end
technology, cutting-edge sound, deep visual mapping and program great
journeys through the most sought after talent.
The property will have its inaugural gig
on 3rd January, 2015 at Goa’s most Uber chic venue,
Marbella Beach Resort, with a fantastic line-up which includes international
artists as Laughing Buddha, Beckers from D’nox & Beckers, Manu
Ferrantini, Breger and many more. The gig will also witness our very own Indian
heavyweights including Ankytrixx, Arsh, Starling, Nitin, Joshi, Knoxx and Blank.
With the promise of a trend-setting nightlife experience, and the sheer
intensity of talent, this property promises to become the most aspired closed-door experience to
hit India in 2015.
Speaking about the property, Devraj
Sanyal, MD Universal Music Group, South Asia said, “As global leaders
in the world of Electronica, we have the distinct advantage of
looking at this space differently than a promoter would. We are constructing
this as a "consumer first" property. Tourtronic is our term
that we have coined to best define this experience & it sits under the
umbrella of the aptly named “Trot”. This
will become a IP of the consumers where they will decide where &
what they want to hear & a massive thrust will be given to our own
homegrown talent which I believe the current scene could with a little
more of. We begin this epic journey in Goa on the 3rd of Jan, which
happens to be the first Saturday of the year & a 12
hour programming run with an incredible line up of artists at our partners
in Goa– Marbella. We will tour this through the length & breadth
of India & even take it to our neighbouring regions when the time is right.
The time for alternate formats is here & we expect Trot to lead the
way.”
Speaking about the association, Mr.Arvind Vohra, India
Head, Gionee smartphones added "Gionee
has had a longstanding relationship with music lovers across the country,
across all ages. As an extension of our strategy to connect with the youth of
India through music, Gionee has always believed in the creation of an ecosystem
rather than hopping onto the bandwagon. The new subculture of “TourTronic"
through Universal Music’s Trot will add on to that endeavor. The next
generation of Electronica will be a rage for music lovers and we are proud to
partner with TROT& TourTronic”.
While all you music lovers would love stomp
to your favourite beat, get ready to soak yourself in an environment that shall
take you into the future. Tourtronic is Trotting its way to bring to you a
nightlife capsule that is beyond world-class and shall hit your
neighbourhood very soon!
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL)
is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels
such as A&M Records, Blue Note Records, Capitol Records, Capitol Records
Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy,
Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville,
Mercury Records, Motown Records, Polydor Records, Republic Records, Universal
Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue
comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra,
Ghazals and Devotional. It’s enviable catalogue includes artistes such as
Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh,
Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi
Shergill, Rahat Fateh Ali Khan to name a few. UMIPL `film’ catalogue (the
2nd largest in India) spans music from blockbusters such as Sholay, Qurbani,
Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS
amongst the numerous jewels which symbolize the musical journey from the
70’s to date. On the International music front, UMIPL are the clear
market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias,
Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40,
Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host
of others, popular music icons and household names in India.
About Gionee
Established in 2002, Gionee
Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device
designing, R&D, manufacturing, sales in international markets, and mobile
internet application services. Today, Gionee sells over 23 million handsets per
year worldwide and ranks No.10 in the world by smartphone market share.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें