International Premier Tennis League trophy won by the Micromax
Indian Aces, early this week was created exclusively by VELVETCASE.
The IPTL had commissioned VELVETCASE.com, an online platform for bespoke and international designer jewellery to
create the trophy for the Winners of the inaugural Coca-Cola IPTL
Challenge. The exquisitely hand sculpted trophy designed exclusively by
Velvetcase for the Coca-Cola IPTL Challenge Trophy, features a
life-size tennis racquet 24 inches in length, completely gilded on a
base of pure silver and decorated with genuine diamonds. This rolling
trophy also features a tennis ball exquisitely crafted with gemstones
and diamonds accompanies the racquet perfectly representing the global
presence of the sport.
Speaking about the trophy, Mahesh Bhupathi on behalf of the Coca-Cola IPTL said, “I
think the trophy looks absolutely sensational! Having the mix of
diamonds on the tennis racket makes it all the more interesting and it
will certainly be treasured by the winning team! I congratulate
VELVETCASE.com for putting this piece of art together”
Kapil Hetamsaria, CEO Velvetcase said, “Victory
and Velvetcase, are two simple words that are synonymous with passion
and beautifully encapsulate a strong union between elegance and style.
These adjectives also in a nutshell capture the very essence of the
trophy’s design, which articulates a balanced equation of the sport of
tennis and the remarkable design. The Indian Premier Tennis League as a
non-cricket sport stands out as it can truly boast the Best-of-the-Best
sportsmen and sportswomen competing in the league, to which Velvetcase
is proud to lend its support.”
VELVETCASE.com
is a unique marketplace for global jewellery designers offering
consumers a platform to discover and buy fine jewellery. It has secured
funding to the tune of USD 1 mn from Chennai Angels (TCA) investors
Kayar Raghavan and Lakshmi Potluri among other prominent business
professionals and angel investors including Jacob Kurian, Jerry Rao and
Arihant Patni.
VELVETCASE.com was
founded in 2012 by Kapil Hetamsaria (CEO) and Runit Shah (COO). A MBA
from The University of Chicago, Hetamsaria earlier held various key
roles at Microsoft, McKinsey & Co., while Runit Shah (COO)
previously worked at Crystaline Exports Pvt Ltd and General Motors and
is a graduate of Purdue University, USA.
In
its inaugural season, the multi-million dollar tennis league featured
top stars such as Roger Federer, Novak Djokovic, Andy Murray, Serena
Williams, Maria Sharapova and others playing for four franchises in the
Philippines, Singapore, India and the UAE.
The star-studded teams included - Micromax Indian ‘Aces’, DBS Singapore ‘Slammers’, Manila ‘Mavericks’, and the UAE ‘Royals’.
About VELVETCASE.com
VELVETCASE.com is
an online platform for bespoke and international designer jewellery. It
boasts of designer partners from New York, Italy, Australia and across
the world and brings curated designs to its customers. The company has
built a disruptive supply chain model by leveraging cutting edge
technology like 3D printers in delivering personalized and unique jewels
to consumers worldwide. The innovative model adopted by VELVETCASE.com has
already found its way in a case study written by Indian School of
Business, Hyderabad and recently published by Harvard Business
Publishing. It is probably the first time when a company from India has
been covered by Harvard Business Publishing this early in its evolution.
About International Premier Tennis League
The
International Premier Tennis League (IPTL) is a unique team-based
tennis league founded by multiple grand-slam winner, India’s Mahesh
Bhupathi and played across 4 countries in Asia. The league will feature
21 Grand Slam Champions and 14 current/former World Number Ones, with
the winning team walking away with prize money of USD 1 million. The
inaugural edition will be held in the cities of Manila, Singapore, New
Delhi and Dubai between 28th November and 13th December 2014.
The
IPTL promises to ‘Break the Code’ of the game’s traditional etiquette
in order to attract a new audience to the sport. Modeled after
successful international sports franchise concepts and being recognized
as tennis’ newest spectacle, the IPTL combines world-class sport and
entertainment in a format that keeps both spectators and global TV
viewers thoroughly engaged.
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