Rentrak (NASDAQ: RENT),
the leader in precisely measuring movies and TV everywhere, today
announced that it has partnered with Eros International, a leading
global film company in the Indian film entertainment industry to collect
box office information of Eros’
films across India. The first Eros film Rentrak will collect data on is
“Tevar”,
which releases on January 9.
“We
are thrilled to work with Eros as we continue to grow our International
coverage, which now includes
the operation and collection of theatre-level attendance and box office
information from 36 countries. The inclusion of Eros to our service is a
powerful addition to our clients in India," said Ron
Giambra, president of Rentrak’s worldwide movie measurement business.
"Rentrak is thrilled to continue help India make its film production more transparent with our global box office
reporting capabilities."
Speaking on the development,
Jyoti Deshpande, Group CEO, Eros International said
‘We are delighted to partner with Rentrak for box office measurement in India.
I believe this tie up will help accelerate positive change and herald a new era of transparency in the Indian movie industry’.
Rentrak's Box Office Essentials®
and International Box Office Essentials™
are the movie industry's source for comprehensive global box office intelligence and are used as the currency by every studio in the
United States as well as distribution entities around the world. Boasting a global footprint
of the worldwide movie market, Rentrak is
able to provide its clients with real-time box office intelligence,
through one unique system, which allows users to view real-time online
reports from anywhere around the world.
Eros is a leading Indian Bollywood studio that has produced several blockbuster movies with the biggest of Bollywood
stars. In recent times, Eros has also entered into Indian Regional Cinema with a very strong line up of Bollywood,
Tamil, Telugu and Malayalam releases this year. Eros is also the
biggest international distributor for Bollywood with penetration in over
50 countries.
India
with 3.5 billion admissions per annum is already the largest consumer
of movies in the world. As studies suggest,
with seamless digitization in the movies business, proliferation of
multiplexes across the length and breadth of the country, Indian movies
increasingly capturing the imagination of world markets, the Indian
movie industry is set to make giant strides in terms
of box office revenues and compete with the fastest growing markets in
the world in near future.
The Eros-Rentrak tie-up assumes greater significance in this transformative phase and will provide a positive thrust
towards making the rapidly growing, vastly potent yet complex Indian movie industry, transparent.
The latest offering from Eros -
Tevar stars one of the most popular young Bollywood stars Arjun Kapoor with Sonakshi Sinha in the lead. Eros' upcoming films include Shamitabh, a film by R. Balki and starring India's biggest super star Amitabh Bachchan.
About Eros International Media Ltd (Eros International)
Eros
International Media Ltd. (BSE Script Code: 533261; NSE Script Code:
EROSMEDIA) is a leading global company in the Indian film entertainment
industry that acquires, co-produces
and distributes Indian films across all available formats such as
cinema, television and digital new media. Eros International is part of
Eros International Plc, which became the first Indian media Company to
raise capital and be listed on the New York Stock
Exchange. Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has a
competitive advantage through its extensive and growing movie library
comprising of over 1,100 films, which include Hindi,
Tamil, and other regional language films for home entertainment
distribution. Eros International has built a dynamic business model by
combining the release of new films every year with the exploitation of
its film library. For further information please visit:
www.erosintl.com
About Rentrak
Rentrak (NASDAQ: RENT)
is the entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring actual
viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience measurement
services that movie, television and advertising professionals across the
globe have come to rely on to better deliver their business
goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTB
Contact for Eros:
Amita Naidu -
amita.naidu@erosintl.com
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