Over 50 titles released
across physical and digital platforms worldwide as part of a multi-phase
release plan
Universal Music India announced their exclusive association with The Art
of Living organization to globally make available it’s audio and
video content across categories like Bhajans, Chants, Guided Meditation,
Health & Wellness, and Instrumental amongst others. As a part of
a multi-phase release plan, Universal Music has just released 51 albums in physical
and digital format all over the world except the territory of US.
The
content is available across leading music stores and also popular e-commerce
portals like Flipkart and Amazon as well as digitally via sites
like You tube, Google Play, i-tunes, Hungama. The content is also available on streaming
sites like Saavan, Gaana, Wynk, Vodafone Music, Guvera and Beats.
Over
the last 30 years The Art Of Living organization has released Sri
Sri Ravi Shankar's discourse and music in both Video and Audio
formats with the sole purpose of spreading his message to as many people as
possible. And now, over 20000 hours of this content will be made available
worldwide for the first time through the global presence of the Universal Music
Group.
Says
Devraj Sanyal, Managing Director, Universal Music Group, South Asia“I
am very pleased with this particular association as Sri Sri is someone who is
not just a global spiritual leader but an epitome of goodness, kindness and
peace at large. His followers and his vast organization stand testament to the
fact that alternate thinking can change you, your life and your surroundings
and help take you to the next level. We are proud partners in this journey with
Gurudev as we aim to take his message across the globe. The Art of
Living will continue to influence massive change and we will do our utmost to
help deliver this across all local and global platforms.”
Commenting
on the association, Prasana Prabhu, Trustee, Sri Sri Publications Trust
says, “We are extremely happy to be associated with a major record
label like the Universal Music Group who will ensure that the message of Sri
Sri Ravi Shankar reaches out to a global audience through their large network.
With their might, we will be available widely across all digital and physical
platforms thus spreading the message of living well and with peace. We look
forward to working closely with Universal Music in not just releasing existing
content but also in creation of fresh content from `The Art Of Living’
and present it in innovative ways to the world out there”.
Also on the anvil is a prestigious Home Video
release next month from Universal Music of a unique symphony - titled “Venunaad”
– where 4000 flutists, will simultaneously perform on a gigantic
30,000-ft stage on 12th January, 2015 in Nasik. This performance is under the
guiding baton of renowned flutist, Pt. Ronu Mazumdar, while the revered
exponent of the instrument, Hariprasad Chaurasia, will be the guest of honor.
The symphony is one of two major events to mark the two-day visit of The Art of
Living founder, Sri Sri Ravi Shankar, to Maharashtra.
Founded
in 1981 by Sri Sri Ravi Shankar, The Art of Living is one of the largest
voluntary organizations in the world. Inspired by its founder’s vision of
creating a stress-free mind and a violence-free society, the organization is
dedicated to creating peace and fostering human values.
About Universal Music India:
Universal Music
India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG)
and is home to record labels such as A&M Records, Blue Note Records,
Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam
Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records,
Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records,
Polydor Records, Republic Records, Universal Music Latino, Verve Music Group,
Virgin Records, Virgin EMI Records.
UMIPL has an
extremely rich Indian catalogue comprising songs from classic Hindi and Regional
Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s enviable catalogue
includes artistes such as Asha Bhosle, AnupJalota, Bombay Vikings, Jagjit
Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, MohitChouhan,
Euphoria, Adnan Sami, Rabbi Shergill, RahatFateh Ali Khan to name a few. UMIPL
`film’ catalogue (the 2nd largest in India) spans music from blockbusters
such as Sholay, Qurbani, Amar Akbar Anthony, ChoriChoriChupkeChupke, Devdas and
Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey
from the 70’s to date. On the International music front, UMIPL are the
clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique
Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles,
UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers,
amongst host of others, popular music icons and household names in India.
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