गुरुवार, 9 अप्रैल 2015

‘Bano smart, Raho beautiful’ with Jo Peach & Cream soap

Displaying Jo Soap View copy.jpg
The all new Jo Peach & Cream soap is enriched with real peach extract and caressing cream that provides an indulging bathing experience and makes your skin soft and radiant
Now get soft and radiant skin and ignite a new spark in your relationship without splurging on costly products. VVF (India) Ltd., a global leader in personal care products and Oleochemicals business since the last 75 years, has launched the new Jo Peach & Cream soap enriched with real peach extract and caressing cream. Jo Peach & Cream soap not only provides an indulging bathing experience but also makes your skin soft and radiant. The attractive and enticing packaging is sure to catch the eye of our female fans.
Jo, the flagship soap brand of VVF (India) limited, was launched in 2000 and is an established player in the value-for-money soap segment.  Jo soaps are available in an array of rich fragrances ranging from sweet and floral tones to woody, herbal and fresh notes. Jo is available in around 4 lakh+ outlets pan India.  Jo soap is also a popular brand in many international markets such as the Middle East and North African countries.  Jo soaps are available in multiple sizes and MRPs, thus catering to the needs of thousands of value conscious Indian families. Available in multiple fragrances like Lime, Herbal, Rose, Jasmine, etc., it satisfies the varying sensorial needs of the families.
“Jo Peach & Cream is a smart beauty choice as it comes at an affordable price compared to premium beauty soaps. It has an alluring fragrance that enlivens your mood and has a long lasting effect. Its promise of ‘Bano smart, Raho beautiful’ and its affordability makes it a compelling proposition for most young women,” says Mr. Ashish Potdar, Senior Vice President & Business Head-Consumer Products, VVF (India) Ltd.
Jo Peach & Cream soap contains Natural Peach Extract & cream with goodness of glycerine.  Peach extracts work as a skin invigorator and also a natural moisturizer that makes your skin soft and supple. Peach lightens your skin tone making it radiant.  Cream & Glycerin moisturizes and adds to the benefit of the soap.  The enchanting perfume is long lasting, which will keep you fresh and smelling good for hours after bathing.
Jo Peach & Cream is available in the following SKU’s - 55gm X 4: MRP Rs. 30/; 100gm X 4: MRP Rs. 68/.
Brand Jo has its core routed in the proposition of “SMART BEAUTIFIER”, which is aptly captured in its new tagline “Bano Smart, Raho Beautiful”.  True to its proposition the entire range aims to provide a pampering bathing experience along with exotic skin care at an affordable pricing. 
About VVF Ltd.:
VVF is a global player in the Chemicals and Personal Care product industries. Head quartered in Mumbai, India, VVF has over 16 operating centers spread across 4 continents, Asia, North America, Africa and Europe. The company currently stands as one of the largest manufacturers of Oleochemicals in India and one of the largest contract manufacturers of bar soaps in the world. Founded in 1939, VVF celebrated its 75th anniversary in 2014.
The company has three main business verticals – Contract Manufacturing, Consumer Products and Oleochemicals. VVF manufactures some of the finest brands of soaps and cosmetics for global players in addition to having its own range of brands  like DOY, DOY Care, JO, Bactershield and JO Perfect hair dye.
To know more about VVF, visit
Website: www.vvfltd.com

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