A unique partnership
across film’s content, promotions and performance,
while delivering the
message of inspiring positive change in the society
Eros International Media
Limited (Eros International), a leading global company in the Indian film
entertainment space today announced its one of a kind content partnership with
United Spirits’ Bagpiper Soda, for the upcoming Marathi film ‘Guru’.
Starring multi-talented
actor Ankush Chaudhary and the very popular television and Marathi film actress
Urmila Kanetkar, ‘Guru’ will be directed by Sanjay Jadhav, based on a script by
Ashish Parte. A film that dares to break the mould and take certain issues head
on, ‘Guru’, is expected to go on floors by November 2015.
The Film along with its
entertainment quotient aims to project a message of inspiring positive change
in the society – the very purpose that Bagpiper Soda stands for. Through a
unique association with Eros International, Bagpiper Soda will be an integrated
partner across the film’s content, promotions and performance. Mindshare,
India’s largest full service media agency, a part of GroupM, that handles the
media mandate for United Spirits Limited conceptualized this association for
Bagpiper Soda.
The association will see
Bagpiper Soda promoting the film through a specially created TVC ad campaign
with the lead actors and aligned with the basic plot of the film. The TVC will
be on-air on regional Marathi channels through the production and promotion
phase of the film. The movie will also include a song that resonates the film’s
theme and Bagpiper Soda’s iconic message.
Commenting on Bagpiper
Soda’s new venture, Debashish Shyam, Sr. VP – Marketing, United Spirits said,
“Bagpiper Soda has its soul entrenched in culture and there is no bigger medium
that reflects popular ethos than Indian cinema. By becoming an integral part of
a film like ‘Guru’ we will be able to spread Bagpiper Soda’s message of
positive change to a much wider audience and also take our long-standing
relationship with cinema to the next level. We are very happy to have excellent
partners in Eros and Sanjay Jadhav for this venture.”
Commenting on the
association, Sameer Gogate, Chief Development Officer, Eros International Media
Ltd said, “We are keen on partnering and promoting the best talent from the
Marathi film industry. The association with Bagpiper Soda for ‘Guru’ will help
drive the underlying message of the film which is to bring a radical change in
society. ‘Guru’ promises to be an interesting journey and we are looking
forward to supporting and nurturing such strong content driven films”.
Prasanth Kumar, CEO
Mindshare South Asia added, “We are very excited to have conceptualized and
executed this ambitious and never done before initiative of co-creating a film
with an iconic marque. Our strategic partnership with Bagpiper Soda and Eros
International will change the game from content revolution to a new era of
content evolution.”
ABOUT BAGPIPER SODA
Bagpiper Soda is an iconic
product by United Spirits Ltd., which has over the past three decades
established itself as one of the pioneers in creating communication that
synergizes popular culture with Indian cinema. Bagpiper Soda has a
long-standing lineage of being associated with some of India’s biggest
celebrities like – Shah Rukh Khan, Ajay Devgan, Sunny Deol, Shatrugan Sinha
among others. Bagpiper Soda has also partnered major Bollywood movies like
Satyagraha, Dabangg and Son of Sardar.
ABOUT UNITED SPIRITS
LIMITED
United Spirits Limited
(USL) is a subsidiary of Diageo plc which is a global leader in beverage
alcohol with an outstanding collection of brands across spirits, beer and wine
categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United
Spirits making India one of its largest markets.
Founded in 1826, USL is
the largest Indian spirits company, selling around 120 m cases annually,
involved in the manufacture, sale and distribution of beverage alcohol. USL
produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and
wine. Its portfolio includes much-loved brands such as McDowell's No.1, Royal
Challenge, Signature, and Antiquity. USL now also imports, manufactures and sells
Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White,
Smirnoff and Ciroc in India.
The company is listed on
the BSE (Bombay Stock Exchange) and NSE (National Stock Exchange). For more
information about United Spirits Limited, our people, vision, brands, and
performance visit us at www.unitedspirits.in.
ABOUT EROS INTERNATIONAL
MEDIA LTD
Eros International Media
Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global
company in the Indian film entertainment industry that acquires, co-produces
and distributes Indian films across all available formats such as cinema,
television and digital new media. Eros International is part of Eros
International Plc, which became the first Indian media Company to raise capital
and be listed on the New York Stock Exchange. Eros International has experience
of over three decades in establishing a global platform for Indian cinema. The
company has a competitive advantage through its extensive and growing movie
library comprising of over 2,000 films, which include Hindi, Tamil, and other
regional language films for home entertainment distribution. Eros International
has built a dynamic business model by combining the release of new films every
year with the exploitation of its film library. For further information please
visit: www.erosintl.com
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