Godrej Appliances bags The Economic Times Best Corporate Brands Award for the second time

Godrej Appliances, one of the leading brands in the Home Appliances space in India, received the Economic TimesBest Corporate Brands Award, for the second time. The award was presented by celebrity chief guests Prahlad Kakkar and Aftab Shivdasani, in a glittering ceremony held at the Trident, BKC in Mumbai. In association with MRSS, Economic Times conducted an extensive survey to identify the best corporate brands that are taking greater risks and testing new channels, redefining their appearances to the consumers and brands that have left strong imprints through innovative marketing strategies.

The respondents were selected from 5 Lakh+ towns spread across four zones - North, West, East and South. The research identified the best brands based on consumer’s response to key attributes such as Awareness of Corporate Brands, Brand Familiarity, Level of Usage, Brand Likeability, Brand trust worthiness, Brand Innovation and Brand Recommendation.The panel at the Economic Times Best Corporate Brands 2016 award ceremony discussed the challenges facing today's corporate brands and focused on the evolving landscape of corporate branding; including charting out the direction it is headed in.

Acknowledging the award, Ms Swati Rathi, Head of Marketing and Senior General Manager, Godrej Appliances said, “We are humbled to receive this award for the second time. On this proud occasion, we would like to thank the consumers for their support and belief in us. It will always remain our endeavor to ensure best efforts are put into increasing loyalty and advocacy while consistently delivering best products. This award is a testimony of our deep understanding of fast-evolving consumer lifestyles. As a brand we have always tried to use these consumer insights to develop products with technologies that are ahead of their time. When it comes to communication, we ensure that we are present wherever our consumers are, and that we engage them in a continuous dialogue. Awards like these only propel us to continue bettering the brand experience for our consumers through best in class offerings."

About Godrej Appliances:

Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted the consumer with relevant technology across a wide range of products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has now become synonymous with the category. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2011-12, 2013-14), ‘Voice of Consumer’ Award by Frost and Sullivan (2013, 2014), Business Superbrand (2008, 2010, 2011), ET Best Brands (2013-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), ‘Most Innovative Company’ by Business Standard (2010), India Design Mark award for Green Balance ACs (2013) and many more. Both the manufacturing units of Godrej Appliances’ - in Shirwal and Mohali became the first and only manufacturing units in the country to be honored with the coveted Platinum Green Co certification for their efforts in green manufacturing.

Godrej’s focus on balancing consumer needs with the environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.

For more information please visit http://www.godrejappliances.com/GodrejAppliances/index.aspx

About Best Corporate Brands

Businesses often have varying viewpoints on what makes a brand great, and it is these differing strategies that make studying brands so fascinating. While some rely on advertising, others pursue a path of innovation. Still others focus on customer service and satisfaction. The commonality though is that all brands strive for greatness and building a strategically defined brand can be likened to falling in love; you connect to something or someone emotively because there is a shared value system. In the best of brands, this manifests itself through increased loyalty, advocacy and possibly even insulation against competitors that have stolen a march on you.
The Economic Times, along with MRSS, conducted an extensive survey and recognized the best corporate brands at a glittering ceremony that also saw the launch of a coffee table book to commemorate the occasion. The Economic Times Best Corporate Brands 2016 discussed the challenges facing today's corporate brands and focused on the evolving landscape of corporate branding; including charting out the direction it is headed in.