TATA MOTORS Ti Racing March 20, Budh International Circuit , Greater Noida

The Third Season of Tata Motors T1 Prima Truck racing championship is all set to kick start on tomorrow  Sunday, March 20, 2016 at India’s globally renowned F1 race track the Buddh International Circuit (BIC) at  Greater Noida.

Main attraction of the vent will be Live performance by eminent Bollywood singer Sunidhi Chauhan and Rap Sensation Badshah during the event .

In keeping with its commitment of making trucking aspirational for Indian drivers and bringing them to truck racing, the third season of T1 Prima Truck Racing Championship will feature an Indian truck driver race for the first time ,which is expected to be major  star attraction at the much awaited event. Selection and training  process is complete and 17 Indian potential drivers have been included for competing in the 2016 edition  Prime Truck racing championship. Out of 17 Indian drivers total of  12 will be shortlisted for the final race. 

Like in the earlier two seasons, the championship will continue to host experienced international drivers representing six teams, featuring 12 Tata Prima race trucks built for the purpose. Tata Motors conceptualized and introduced a new Indian Truck Driver Race selection and training program based on the company’s strategic objective of making the profession of truck driving aspirational and at the same time act as a catalyst to induct drivers into the commercial vehicles profession

In inspiring future generations to take up truck driving as an inspirational profession and looking to deal with scarcity of young skilled truck drivers in India, T1 truck racing is playing an important role. Tata Motors has been jointly working with event marketing company  T.I.C to plan and execute the event for last Three years. Headed by MD Gaurav Dhall, T.I.C executed the Prima truck racing maiden edition in 2014 when an audience of over 20,000 attended. T1 Prima Truck Racing Championship 2015 main race day on March 15, 2015 saw about 50,000 people cheered on race day events and races. And this year,the event having Indian drivers race is expected to be witnessed by more than 50,000 people.

  “Besides the truck drivers of international acclaim and foreign nationals, Indian drivers especially trained for the event will participate. The truck racing is a highly popular international sport worldwide since 1979. Tata Motors wanted to bring it to India and the major challenge for T.I.C. was to persuade the globally famed truck driving champions and designing the trucks of international standards.” Said Mr Gaurav Dhall of TIC Marketing ,the company which has been  conceptualised and organised the Tata motor event .

 “To make these Prima trucks fit for racing, more than 43 key modifications have been made made to meet a mix of safety and performance needs as per guidelines from British Truck Racing Association. These include significant changes in fuel tank, brake cooling system, propeller shaft guards, racing seats and safety belts, exhaust, steering wheel among others. The trucks have gone through multiple quality checks and also tested on the test circuit at Jamshedpur for high speed run and control.” Mr Dhall added. 

“The changes for the 2016 season involve the establishment of new categories of racing – the Pro Class and the Super Class. The Pro Class will feature drivers, such as the winner of the first two seasons of the championship, especially drivers who have experience in British Truck Racing and European Truck Racing events. The Super Class will feature the 12 out of 17 Indian truck drivers who have been be selected by Tata Motors.” Said Mr Gaurav Dhall

“In all, months of hard work is expected to result in a marketing strategy that will guarantee huge turnout for an audience centric experience to enjoy truck racing at its best.Over the last two years, the event showcased the best talent in International truck racing, as well as the latest advancements in trucking technologies by Tata Motors.” Said Mr Dhall