India’s premier e-tail studio Saiesta unveiled its much-awaited Spring-Summer 2016 Collection. The collection revolves around both comfort and style making it vivacious and trendy, especially suited to the urban independent woman who is passionate and often inspired by different ideas, attitudes and experiences. The outfits have been carefully designed keeping in mind the young cosmopolitan women who have multiple facets ranging from boho chic to poolside chill and sporty comfort to urban diva. Saiesta has picked inspirations from the various adventures of the independent woman of today to define her sense of style.
Commenting on the collection, Sonal Abrol, COO, said “Our Spring-Summer 2016 Collection is for contemporary young women across age groups and professions. The Saiesta Diva is carefree yet fun, elegant yet timeless. We at Saiesta have always been committed to fostering a culture that empowers women and recognizes the Diva in them. This particular collection is inspired by and dedicated to these very women.”
The brand’s trademark attention to detail is apparent in the range of themes, colors and cuts available to cover all summer dressing needs from work, play or holiday. A variety of patterns and fabrics feature across themes, allowing the style-savvy to build a distinctive look from anywhere in the collection. The easy to wear designs come in long and short skirts, palazzos, tops of different lengths and cuts, dresses and shorts. Fabrics include cotton & viscose light weight knits, cotton Flex with linen texture, heavy weight viscose and rayon crepe.
Listed below are some of the distinctive themes of this versatile collection:
Experience tradition in style with the IKAT collection which is delicate and feminine. The collection showcases a classy look for summer and draws inspiration from the magic of traditional Ikat weave, available in soft flowing fabrics in ethnic hues.
The unique TIE & DYE collection is an age-old technique that creates ethereal colorful patterns on free flowing fabrics. The collection has a very interesting interplay of tie & dye technique in print form and some play of ombre dyeing. Also, blue is just perfect for a summer job, weekend chill or a summer holiday.
Roll with the BLOCK PRINT collection which is fun and unapologetically kitsch. Redefine your style with uber chic block prints and proudly proclaim that ‘you’re fabulous and you know it!’
Go back to the basics this summer with the BASIC collection with T-shirts in vibrant colors.
WHITE WASH collection is a classic white that’s enhanced with layered sheer fabrics and the timeless charm of chikankari. This is one collection that is never going out of style.
The FOIL collection brings out your glamorous side guaranteed to make you the showstopper wherever you go.
Get on the move with the SPORTY collection to beat the summer heat.
Sway in style with the formula solution to everyday dressing with the FASHION TEE collection which screams chic yet fun.
The collection prices start from Rs 1099/- onwards.
The collection is also available at other online partners including Indian Roots, Limeroad, Flipkart, Jabong,Myntra, Amazon, eBay, Paytm and Snapdeal.
About Sonal Abrol, Chief Operations Officer, Saiesta:
With specialisation in textile designing and export management, Sonal Abrol, The Chief Operations Officer atSaiesta, is a veteran in the international fashion industry and her career is best described as a kaleidoscope of designing, production, operations, marketing and management. Her expertise lie in designing apparels, accessories and home furnishing, and her team of proficient designers strive round the clock to deliver collections inspired by global runway trends and street fashion. All her designs and creations have a unique blend of western silhouettes with an essence of embellishments, prints and patterns connecting them to the country’s fashion ethics. With her rich experience, incredible entrepreneurial skills, commendable vision and extensive knowledge of the trade of fashion, Sonal makes for an ideal choice to take the brand to the next level.
About Saiesta:
Saiesta, a premiere e-tail studio exclusively for women, is a concept turned to reality by Saivana Exports Pvt. Ltd., a star export house headquartered in New Delhi. Saivana Exports Pvt. Ltd has over 20 years of experience, working with hottest fashion brands from Paris, Milan and New York. The soul of the brand Saiesta transcends all boundaries of ethnicity and culture. The extremely versatile collections from the house of Saiesta are an amalgamation of colours, designs, fabrics and cuts. The designs feature a wide range of exquisite prêt and evening wear for formal or social occasions, mirroring the personal style of today’s fashionable young women.
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