Leading record label Universal Music India (UMI) has announced the launch of their brand newmusic merchandise collection across lifestyle, retail and e-commerce platforms. Made available under its global music merchandise label Bravado, fans out here now have access to their favorite artist and bands on a plethora of apparel, fashion and digital accessories.
The product range launched includes apparel like t-shirts, hoodies, fleeces, home accessories like coasters, cushion covers, mugs and magnets. Tech aficionados can avail of MacBook and iPad sleeves, laptop skins and mobile covers while those who like their music and art can have a wide choice of posters and canvas prints. Soon to be launched product ranges include caps, belts, eye wear, boxers and flip flops.
The above products will span across a wide range of artists and bands including contemporary superstars like Justin Bieber, Katy Perry, Lady Gaga, Eminem, 5 Seconds Of Summer, Imagine Dragons, Lil Wayne, Swedish House Mafia, Axwell to some of the greatest `classic’ artists / bands like The Rolling Stones, The Doors, Bob Marley, Queen, Guns N Roses, Mark Knopfler, Jimi Hendrix, Black Sabbath, John Coltrane, Green Day to name a few.
Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia says “We at Universal Music India believe that our music audiences are ready to consume music beyond just its audible format. However, the lack of legit and quality International music merchandise in India has deprived music aficionados for a long while now. Thus, through Bravado – the world’s leading music merchandising company, now owned by UMG - we are proud to introduce an exclusive music merchandise range of some of the world’s biggest International artists and bands. There’s something for every `music’ fan out there across apparel, fashion and digital accessories! All this super attractively priced and at great quality. So now you don’t have to shop overseas or wait for a touring artiste to avail of Official music merchandise, it’s all available at your nearest retail / e-tail store.”
Notably UMI is the only record label in India to launch its own Official International music merchandising line. This is in keeping with the label’s vision of becoming a full `Entertainment’ company with interests that range from festivals (EVC) and the `live’ businesses to the branded content business.
All the above consumer merchandise products are now available across key lifestyle, retail and e-commerce platforms.
About Bravado
Bravado, the only global, 360 degree full service Merchandise Company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include The Rolling Stones, Bob Marley, Justin Bieber, Eminem, The Doors, Lady Gaga, Katy Perry, Kanye West, Guns 'N Roses, Green Day and The Killers, among many others.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.
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