Luv Ranjan, the writer and director
of ‘Pyaar Ka Punchnama’ series, today announced, his company- Luv Films’ latest
venture of a digital sitcom titled ‘Life Sahi Hai’. The sitcom’s trailer will
be released on www.LifeSahiHai.com, on May 18 and its first episode will air in
the month of May itself, marking the start of the company’s journey on
worldwide web.
This slice of life and coming of age digital sitcom will
see the creative team of ‘Pyaar Ka Punchnama’ coming together again to push the
boundaries of story telling. ‘Life Sahi Hai’ is produced by Luv Ranjan and
Ankur Garg under their company Luv Films and is created by Tarun Jain
(co-writer of Pyaar Ka Punchnama 2). The season will have multiple directors.
‘Life Sahi Hai’ is about four boys in their early 20s,
who come from different parts of India to live together independently for the
first time, in Delhi, right after college. Coming from diverse backgrounds and
having lived very different lives, the guys don’t immediately get along with
each other. But feeding off each other’s strengths for help in professional as well
as personal problems, they soon become buddies. Actors Tarun Jain, Suhail
Nayyar, Abhishek Saha and Siddhant Chaturvedi are essaying the characters of
the four boys.
Commenting on his latest venture, Luv Ranjan says, “Our
stories and characters resonate with todays youth, as has been seen in the
Pyaar Ka Punchnama series. The audiences feel a sense of familiarity when our
characters come alive, almost as if they are one amongst them. With Life Sahi
Hai’s theme revolving around the common aspirations of today’s youth and the
show being launched online as a digital sitcom, we are hoping to fuel the
entertainment appetite of the young audience.”
Luv Films, partner and producer, Ankur Garg adds, “As a
company producing and distributing youthful and quality content, we’re thrilled
to see our story come alive on the no holds barred online medium. There has
been an immense boom in the online space in recent times and going by the
opportunities that this medium offers, we are certain about achieving scale and
building a brand from Life Sahi Hai.”
‘Life Sahi Hai’ is planned as a multi-season sitcom. It
will be available to audiences for free viewing on www.LifeSahiHai.com, YouTube
and Facebook. The first season will have 12 episodes, out of which the first
six episodes will be aired until July, followed by a mid-season break. Luv Films has partnered with One Digital
Entertainment – India’s largest digital video and creator network, to power the
digital content.
‘Life Sahi Hai’ is powered by Himalaya Herbals Men and
its associate sponsors are Mahindra Gusto 125 and ICICI Bank.
About Luv Films: Luv Films (founded in 2012) is a dynamic
and vibrant start-up by writer-director Luv Ranjan and his childhood friend-
Ankur Garg, focused towards production of creative youth content for Bollywood
films, Digital & TV. Life Sahi Hai marks the company’s foray into digital
content production. Luv Ranjan, who is better known for his Pyaar Ka Punchnama
series and AkaashVani is the creative driving force of the company and Ankur-
an ex-Microsoft executive, IIM-Ahmedabad and Pune University alum handles the
company’s business reigns.
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