IIFA Rocks 2016 Gets Bigger And Better With An Electric
Mix Of Fashion And Music Extravaganza
IIFA Celebrations To Be A Diverse Amalgamation Of
Festivities Across Cinema, Fashion, Dance And Music
· The
Videocon d2h IIFA Weekend 2016 festivities will witness a host of events- IIFA
Rocks, FICCI - IIFA Global Business Forum, IIFA Stomp in collaboration with
MULAFEST Urban Trends Festival, along with the anticipated mega awards night,
NEXA IIFA Awards 2016
· IIFA
Rocks 2016 musical performances line-up includes hit-maker Pritam, Meet
Brothers, Benny Dayal, Kanika Kapoor, Monali Thakur, Neeti Mohan and Papon
among others!
· The
star-studded Nexa IIFA Awards 2016 to feature performances by Bollywood
superstars Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone,
Sonakshi Sinha and Tiger Shroff; to be hosted by charismatic Bollywood Actors
Farhan Akhtar & Shahid Kapoor.
The International Indian Film
Academy (IIFA) has announced the 17th Edition of the most spectacular
celebration of Indian Cinema worldwide that will occur in the capital city of
Madrid, Spain from 23rd – 26th June this year!
IIFA Rocks has always been a star-studded affair with a
mix of fashion, music and dance. It is a celebrated global event that has been
growing each year. To reveal some of the exciting details about the upcoming
Videocon d2h IIFA Weekend, Bollywood’s superstar Salman Khan was joined by
versatile actor Anil Kapoor who together shared their excitement about the IIFA
celebrations being held in Spain end-June. The two friends were joined by
leading lady Shilpa Shetty, young icons Tiger Shroff, Abhay Deol and Sooraj
Pancholi. Music sensations Meet Brothers, Kanika Kapoor, Monali Thakur, and
Benny Dayal too joined the media event to share their joy about performing at
the IIFA ROCKS in Madrid. Among the star-studded line-up are also dance
sensations Elli Avram and Daisy Shah (the leading lady of Salman Khan’s Jai
Ho).
This year, the IIFA Rocks stage will include noted music
director-composer-singer Pritam who is performing with Spanish artistes as a
once-in-a-lifetime on-stage production. Performances include the hit songs of
the Meet Brothers featuring Kanika Kapoor with Benny Dayal and Neeti Mohan
among others. National-award winner Monali Thakur and Papon will be serenading
the audience. To add to the star-studded affair, Bollywood’s leading lady
Parineeti Chopra and actor Sooraj Pancholi are set to perform at IIFA Rocks;
Elli Avram and Daisy Shah will perform the hit songs of the year. Alongside the
gamut of musical acts and dance performances, the distinguished Indian fashion
designer Vikram Phadnis will showcase a breathtaking fashion show marking his
25 years in the fashion industry.
The IIFA revelries are well underway, as IIFA this year,
will also showcase a special teaser screening of the Rakeysh Omprakash Mehra
film - Mirziya. IIFA Stomp, which is already bringing famous musical acts with
its collaboration with Mulafest will be highlighting another key aspect of
Indian culture with a special yoga Master class with Shilpa Shetty in Madrid
Spain.
Speaking on the occasion, Wiz Andre Timmins, Director –
Wizcraft International Entertainment Pvt. Ltd, said, “IIFA from the beginning
has promoted Indian cinema across the world to a global platform. We are glad
that alongside film, we can also feature fashion, music, culture and business
through the Videocon d2h IIFA Weekend. As this year marks the 60th anniversary
of India & Spain diplomatic relations, IIFA Madrid 2016 is going to be a
star-studded extravaganza and the excitement and anticipation has been growing
among the industry and fans alike. It will be a magical and memorable time for
locals and visitors to witness the stunning acts live on stage at the spectacular
IFEMA - Feria de Madrid. The IIFAs in Madrid are going to be a special mélange
of dance, music, fashion and business!"
Speaking on the occasion, Mr. Raj Nayak, CEO- COLORS,
commented saying “We are doubly excited about IIFA this year because it’s
happening in one of the most exotic destination in the world. Along with
Wizcraft we have managed to put together a stellar line up of performers
comprising of Salman Khan, Priyanka Chopra, Deepika Padukone, Hrithik Roshan,
Sonakshi Sinha amongst many others; along with friends of IIFA like, Anil
Kapoor, Shilpa Shetty, Parineeti Chopra, Tiger Shroff and a whole galaxy of
stars who will grace this gala occasion. The night will be hosted by the
multifaceted Farhan Akhtar and the very gifted, Shahid Kapoor. I’m glad to
announce that the entire Indian Film Fraternity is blocking their dates and
gearing up to attend the IIFA Weekend in Madrid. Fans from all over the world
have been queuing up to attend this spectacle, which will soon be telecast on
Colors TV in the month of July.”
Recreating the magic of Indian cinema, the 17th edition
of the IIFA Celebrations will play host to some of the most celebrated stars of
the Indian film industry, notable guests, and dignitaries from India and the
region, world media and Indian cinema fans from across the globe.
With the City of Madrid playing host to the IIFA Weekend
and Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are
Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki and Hero Cycles
are the Cause Partners. IIFA Awards celebrations will air exclusively on
broadcast partners, Colors TV and Mahou will be the co-sponsor of IIFA
Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar
Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is
“OOH Media Partner” for IIFA. IIFA this
year is supported by the remarkable IFEMA - Feria de Madrid as the location for
IIFA Rocks, Nexa IIFA Awards and IIFA Stomp as well!
Mr. Saurabh Dhoot, Executive Chairman - Videocon d2h
says, “IIFA Awards over the years have grown tremendously in terms of scale and
extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another
milestone with lots of entertainment, glamour & innovation. Videocon d2h is
today the first Indian media company to be listed on Nasdaq, USA. IIFA and
Videocon d2h are perfect examples of Indian brands making a huge mark
globally.”
Speaking of the association, Mr. R. S Kalsi, Executive
director, Marketing & Sales, Maruti Suzuki said “We are delighted to
associate with NEXA IIFA Awards 2016 for the second year, last year we
showcased our Premium crossover S-Cross at IIFA. This year we will showcase how
NEXA is at the forefront of bringing innovation & delivering outstanding
experiences.
Nexa is not just an automotive brand but also a lifestyle
brand. NEXA is all about newer and premium experiences, just like IIFA which
builds lifetime experiences and felicitates excellence in Indian cinema at a
global stage”
Mr. Anil Khera, CEO - Videocon d2h added, “Videocon d2h
is proud to continue its association with IIFA for the 8th year in a row.
Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the
entertainment industry and is a perfect brand fit for us. The IIFA Awards have
striven to achieve a perfect balance of public opinion and critical
appreciation across the globe. Videocon d2h will continue to support and
encourage this endeavour to take Indian Cinema to a global audience.”
Mr. Pankaj Munjal, Chairman & Managing Director of
Hero Cycles Pvt Ltd. commented to say, “At Hero Cycles we have long campaigned
for Indian cities to be made bicycle friendly as a way to improve both the
environment and cut down the consumption of fossil fuels, we now foresee a
revolution of sorts when we see millions of Indians taking up bicycling as a
lifestyle sport, recreation and way of life. To usher in this change and
promote this and much more we believe IIFA is one of the biggest and best
platforms to reach out to people and get their favorite Bollywood celebrities
to inspire, and urge an entire nation to be more healthy, physically active and
enjoy outdoors and cycling today and forever. ”
Previously IIFA has shared the highlights of the upcoming
Weekend Festivities: the NEXA IIFA Awards 2016 hosts were unveiled to be the
multi-talented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards
ceremony in Madrid will witness awe-inspiring performances by Bollywood's very
own crème de la crème Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika
Padukone, Sonakshi Sinha and Tiger Shroff among others.
17th edition of the IIFA Celebrations will be a star
studded extravaganza with celebrated personalities from the Bollywood
fraternity and Friends of IIFA gracing us with their presence- Ranveer Singh,
Boney Kapoor, Sridevi, Rakeysh Omprakash Mehra, Dia Mirza, Vivek Oberoi,
Riteish Deshmukh, Boman Irani, Kabir Khan, Sanjay Leela Bhansali, Neha Dhupia,
Sohail Khan, Sajid Nadiadwala, Shabana Azmi, Javed Akhtar, Madhavan, Aftab
Shivdasani, Shriya Saran to name a few.
Thrilled about performing at the NEXA IIFA Awards 2016,
Bollywood icon Salman Khan said, “IIFA is like one big carnival and I look
forward to performing at the NEXA IIFA Awards this June in Spain. Like so many
great cities of the world, Madrid will witness the beauty and magic of Indian
cinema with IIFA. IIFA has consistently played a crucial role in widening the
horizon of the Indian film industry to the world.”
Bollywood’s age-defying actor, Anil Kapoor also commented
saying, “I have had a longstanding bond with the IIFA Academy and after having
been part of several IIFAs, I am always amazed each time by the grandeur and
the effort that goes into making it a grand celebration. With my experience of
working in international films, I have noticed that IIFA goes a long way in
presenting the best of the Indian film industry and is a great way to promote India’s
soft power. I am eagerly looking forward to the Videocon d2h IIFA Weekend and
I’m sure it’s going to be more special than ever before.”
The FICCI- IIFA Global Business Forum 2016 is also a part
of the Videocon d2h IIFA Weekend in Madrid and will be held on 24th June 2016.
Organized by FICCI and Camara Spain, the FICCI- IIFA Global Business Forum 2016
will see powerful minds coming together to address global issues of renewable
energy and climate change. This year, the Business Forum at IIFA will hold a
greater significance as it marks 60 years of relations between India and Spain.
As a platform, the FICCI- IIFA Global Business Forum will be stimulating space
for business between India and Spain and subsequently paving the way for better
relations between India, Europe and Latin America. Highlights to include
innovation and entrepreneurship, soft power, global issues of renewable energy
and climate change.
Additionally, another facet of the IIFA extravaganza
which is all set to make its way to Madrid, bringing together the best of
Spanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST
Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that
underlines its electronic heart, with pioneering artists from the international
scene- Indian DJs and musicians like Raghu Dixit Project, B.R.E.E.D, Midival
Punditz featuring Karsh Kale and friends, and Nucleya at MULAFEST.
With the perfect destination to host the gala
celebrations, the International Indian Film Academy is all geared up to unfold
and present a breathtaking amalgamation of two richly diverse countries and
cultures. IIFA 2016 aims at bringing the magic of Indian Cinema to Spain and
opening doors for Indian cinema across Europe and Latin America.
About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International
Entertainment Pvt. Ltd. and supported by the key members of the Indian film
fraternity, IIFA is the most appreciated South Asian film academy and a global
platform that gives the Indian film fraternity an opportunity to reach
audiences in international territories. The alliances made via the platform of
IIFA provide huge benefits and gain to India but an equally important objective
of this prestigious brand is to create similar outcomes in its host country. The aim is to establish a system of mutual
benefit to both India as well as the host destinations by boosting tourism,
economic development, trade, culture, cross-border investments and film
co-productions.
Wizcraft International Entertainment Pvt. Ltd promotes
the IIFA Weekend & Awards globally each year and travel to new, exciting
and beautiful destinations, taking the film fraternity with it to unite and
celebrate the best of Indian film and culture, thereby taking Indian Cinema and
India to a wider audience. www.iifa.com
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