The makers of the
spine-chilling psychological thriller of the year – Phobia, including the lead
protagonist Radhika Apte and producers Eros International and Viki Rajani have
come up with an edgy, quirky and innovative digital campaign to promote the
movie.
While Phobia is all about Radhika’s character who suffers
from Agoraphobia, to go in sync with the theme of it, the versatile actress has
challenged a lot of her B-town friends to share their phobias.
From Varun Dhawan
to Riteish Deshmukh, everyone is coming out in the open to talk about their
phobias and the hashtag given by Radhika #MyPhobia has been trending on Twitter
and social networking websites.
After Radhika
shared her phobia, writing this on her Twitter handle, “So #MyPhobia is weird.
It’s the fear of getting into a swimming pool located at the top of a building.
What’s yours?” Varun replied, “My phobia is the fear of looking down from a
great height I feel I mite fall.”
Riteish Deshmukh
wrote, “Acrophobia / Petrified of heights #MyPhobia @radhika_apte – still
managed to sky dive.
Sharing his
phobia, Anurag Kashyap tweeted, “@radhika_apte @ErosNow my phobia is of
heights.”
Phobia focuses on
the central character, Mehak (played by Radhika), an artist by profession, who
is trapped in her house, neither can she get out, nor stay in.
Produced by Eros
International and Next Gen Films, and directed by Pavan Kirpalani, Phobia is
scheduled to release 27th May.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें