"I must admit I'm pleasantly surprised,"
replied India’s answer to Walt Disney who will visit San Francisco and receive
an Honorary Doctorate from his alma mater, Academy of Art University, on May
23, 2016.
(May 29th, 2016, San Francisco) President of Academy of
Art University, Dr. Elisa Stephens honors alumnus Rajiv Chilaka of Green Gold
Animation TV Pvt. Ltd, based in Hyderabad, India. Chilaka, known as “the
animation poster boy of India,” has been acclaimed for his ground-breaking
contribution to the Indian animation industry. India, with a population of 1.3
billion, includes 50% of that number under the age of 25, resulting in a large
audience, ripe for Chilaka’s adventurous and morally appealing cartoon
characters.
As an honored guest of the Academy, Chilaka is attending
the University’s annual Spring Show to review Animation students' work. He will
also interview candidates interested in joining Green Gold Animation Pvt. Ltd,
the animation studio best known for Chilaka’s famed character, Chhota Bheem.
Launched in 2008, Bheem is the most popular character to
come out of the “Green Gold” stable. Bheem was created because, “There weren’t
many Indian cartoons that catered to the Indian audience below the age of 14
years, so we decided to come up with an ideal character that could teach good
values to children,” says Chilaka. The loveable character Bheem, watched by 40
million children weekly, appeals to young and old alike, with some of the
highest consistent television ratings across India.
Chilaka credits his success to his time at Academy of Art
University. He was inspired by Walt Disney’s success, even visiting the places
in Kansas City where Disney used to live and work. With expertise gained at the
Academy, Chilaka returned to India in 2000 to realize his dream. Today his
studio employs over 400 animators and has created a successful franchise of 25
Green Gold retail stores across India. Popular branded products include
“tiffin” lunch boxes, toys, water bottles, and food products, such as fruit
drinks and wafers—all sporting the series’ characters.
“Rajiv Chilaka's astounding journey from the Academy’s
animation classes in San Francisco to his own powerhouse in India has
illustrated what many of our students and graduates experience here," Dr.
Stephens remarked. "Learning new disciplines across the art and design
world is empowering, and great goals are not insurmountable; dreamers like
Rajiv can achieve anything, irrespective of hurdles or challenges.”
While in San Francisco, Chilaka looks forward to sharing
Green Gold Animation Pvt. Ltd’s most recent animation reels, including scenes
from the January film release of Chhota Bheem, Himalayan Adventure.
For further information about Rajiv Chilaka and Green
Gold Animation Pvt. Ltd, or Academy of Art University please visit
www.greengold.tv and www.academyart.edu .
About Academy of Art University
Academy of Art University is the largest accredited
private art and design university in the nation. Founded in 1929, the school
offers accredited AA, BA, BFA, BS, B.Arch, MA, MFA, and M.Arch degree programs
in more than 30 areas of study, as well as continuing art education,
pre-college art experience programs, certificates, and teacher grants. Classes
are available in Acting, Advertising, Animation & Visual Effects,
Architectural Design, Architecture, Art Education, Art History, Art Teaching
Credential, Automotive Restoration, Costume Design, Fashion, Fashion
Journalism, Fashion Marketing, Fashion Merchandising, Fashion Product
Development, Fashion Visual Merchandising, Fashion Styling, Fine Art, Game
Development, Game Programming, Graphic Design, Illustration, Industrial Design
(Transportation, Toy, & Product Design), Interior Architecture & Design,
Jewelry & Metal Arts, Landscape Architecture, Motion Pictures &
Television, Multimedia Communications, Music Production & Sound Design for
Visual Media, Photography, Social Media, Studio Production for Advertising
& Design, Visual Development, Web Development, Web Design & New Media,
and Writing for Film, Television & Digital Media. Students can also enroll
in flexible online degree programs in most areas of study.
Academy of Art University is an accredited member of
WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), NAAB (B.Arch, M.Arch) and CTC
(California Teacher Credential). Visit www.academyart.edu to learn more about
total costs, median student loan debt, potential occupations and other
information.
About Green Gold Animation Pvt. Ltd.
Green Gold Animation Pvt. Ltd has pioneered the exciting,
new era of Animation in India -- that of homegrown content for children and is
today the leading content provider to many of the major kids TV channels across
India and Asia. Green Gold’s Chhota Bheem has been the most watched animated
show in the country for the last 8 years (followed by 72% of Indian Kids) and
has gone on to become the biggest Kids brand in India and #2 Kids brand in
Asia. Green Gold Animation Pvt. Ltd clearly established itself as a leader in
producing Original Indian Animated Content and it is also the only Indian
Animation company to diversify itself into Licensing & Merchandising,
Branded retail stores, Digital Media, and Theatrical Movie Production.
Green Gold TV Pvt. Ltd has a thriving and a rapidly growing
animated library of 17500+ minutes (580 TV episodes, 67 TV movies & 4
Theatrical movies). Green Gold TV Pvt. Ltd is a highly enthusiastic talent pool
of 405+ members.
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