On 10th June, the Power of Three will be unleashed as the
formidable trio of exemplary actors , Amitabh Bachchan, Nawazuddin Siddiqui,
and Vidya Balan in a pivotal guest
appearance will be seen together in Ribhu Dasgupta's emotional thriller TE3N.
Amitabh Bachchan and the team had earlier launched a
special initiative to involve the fans by asking them to take part in all
levels of promotions like the posters, music, information, games etc!! The
audience is the most integral and important aspect of the film industry and
hence the makers offered a unique platform for them to give valuable feedback,
opinion, ideas, thoughts regarding the film. There were multiple options for
the audience to take part in the 'Te3n it around' campaign, like creating the
posters for TE3N, choosing the first song they want to hear/see, choosing what
kind of a game they want to play!!
With the campaign garnering an overwhelmingly phenomenal
response with entries from all over India, we hear that the makers have an
exciting way of felicitating and thanking the fans who have taken part!
The TE3N Team will fly down selected winners from all
corners of India, and have a special meet and greet with the star-cast and
crew! They will also showcase the winning posters and other creative entries on
a public platform for all of India to see! Lucky fans will get to see their
vision and ideas get appreciated by the team in Mumbai, and have other
surprises in store for them as well.
Well, we must say quite a fitting and exciting finale for
such an unusual and interactive campaign!
Endemol Shine India, Reliance Entertainment, Cinemaa,
Kross Pictures and Blue Waters Motion Pictures, have come together for “TE3N”,
which releases worldwide, June 10, 2016.
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