Qyuki, a multiplatform network and media company
announces the unprecedented feat of hitting 50 million lifetime views of Powerdrift, one of its top auto
expert creators. Rooted as India’s most engaging and fastest growing automotive
channel, they have successfully established themselves as the pioneers in auto
sector on YouTube.
Because of their passion for bikes and cars, they stand
as a one stop solution to your automotive pangs. PowerDrift has become a
breakout hit, even reaching over 200- 500k views on their videos. Viewers ride along with
young hosts as they continue their love/hate relationship with latest machines
on road and other highly strung performance vehicles by the means of Technical
Reviews, Launch updates, and their newly launched entertainment series with
automotive called as Blockbusters which has already crossed 1Mn views
Powerdrift has created authentic experiences to match its
audience's strong engagement online who have positively responded to the show’s
unscripted and authentic content. The feat of reaching 50 million views is a direct outcome of
video-rich production network of short- and long-form premium storytelling
around automobile culture, thus delivering high-quality as well as premium
content to the audience of passionate auto enthusiasts.
Speaking on the development Samir Bangara says "As
an auto enthusiast, I can personally vouch for the fact that Powerdrift creates
content that transcends from being informational to real auto-entertainment.
Qyuki is proud to have helped them achieving this major milestone."
Adding to this Rohan Albal "Mumbai's population is
said to be over 20 million
so doing 50 million views
was something that got us all at
PowerDrift really excited. Showcasing indian motoring in a 'never seen before'
way has been our motto and we are happy to see our fresh and distinctly
different approach reach out to so many people for good. We owe our learnings
to the viewers and am personally eager to find out what the team is capable of
doing next."
About Qyuki Digital:
Qyuki is a multi-platform media network across digital,
live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The
Company uses proprietary technology and analytics to discover and promote
digital super stars and manages the end to end value chain for them across
traditional and new media platforms. In a recent ranking by YouTube India,
Qyuki had two of the top 3 fastest
growing channels in the country while on Facebook, its' managed talent FunkYou
grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself in being a creator
focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and
Powerdrift being some of the largest digital brands managed by Qyuki. The
Company's Agency business has also executed some of the largest branded content
projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money
control amongst others.
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