India’s newest Studio, Cinestaan Film Company today
announced a joint venture with Anil Thadani. The new company “Cinestaan AA
Distributors” shall distribute Indian films overseas. Anil Thadani’s AA
Pictures is India’s leading independent distributor. He shall be the Managing
Director and CEO of the new Company while Rohit Khattar shall be the Chairman.
The first film that the joint venture shall release will
be Cinestaan Film Company’s Mirzya directed by Rakeysh Omprakash Mehra,
starring screen legend Anil Kapoor’s son Harshvardhan Kapoor as well as Saiyami
Kher. This shall be followed by other films of Cinestaan Film Company as well
as those of other production houses.
Says Cinestaan Film Company, Founder Chairman, Rohit
Khattar, “We are delighted to join hands with Anil, who is undoubtedly India’s
most prolific and credible distributor. Together we wish to create the most reliable
and transparent overseas distribution network to further the reach of Indian
Cinema.”
Says Anil Thadani, Managing Director, AA Films “Extending
from the domestic market to the international is a natural progression. More so
to have a partner in Rohit who shares similar aspirations and passion like me,
it has worked out perfectly for us. To kickstart with a prestigious film like
MIRZYA directed by Rakeysh Omprakash Mehra, seems like a dream. We look forward
to a successful partnership.”
Not all Indian films released every year in India are
fortunate enough to find overseas distribution. According to industry data,
overseas theatricals are expected to grow at par with the Indian M&E
industry. Most of the leading Studios usually distribute only their own films.
Therefore, there is a substantial void in the market, which Cinestaan AA
Distributors intends to fill. The overseas theatrical market is expected to
grow at 10.5% CAGR till 2020
with the Indian diaspora in the US, Middle East & UK being major contributors
to its growth.
Cinestaan Film Company created an international division
earlier this year, which also acts as a Sales Agency for films it does not
produce. Currently four films are being
sold at the Toronto International Film Festival. Marina Fuentes, Director
International Sales and Deborah Sathe, Director International Operations of
Cinestaan International will further strengthen Mr. Thadani’s expertise in
distribution by being able to also penetrate into non-diaspora territories.
It is particularly important for Cinestaan to champion
small independent films from India which usually do not find overseas
distribution. Khattar is also the Chairman of Mumbai Mantra Media Ltd., which
supports Screenplay Writers through the Mumbai Mantra CineRise Screenwriting
Initiative.
ABOUT CINESTAAN FILM COMPANY
Cinestaan Film Company (CFC), is a boutique Film Studio
committed to championing stories that resonate with both Indian and global
audiences. By building a formidable international brand for Indian filmmakers,
CINESTAAN strives to nurture and continue India’s rich cinematic legacy,
supporting both national and international cinemas.
In production are three films with Rakeysh Omprakash
Mehra’s ROMP Pictures out of which the first release shall be MIRZYA on 7thOctober 2016. A 50-50 Co-production film with IFC and a 50-50
Co-production with Film London, ‘The Hungry’, have also been announced with
many other projects under development. With offices in Mumbai, New Delhi and
London, Cinestaan hopes to occupy a unique position as a Studio championing
both domestic as well as international stories with an India connect.
www.cinestaanfilmcompany.com
ABOUT AA FILMS:
AA Films was set up in 1995
as a propriety concern into film distribution by Anil Thadani. It has distributed
over 150 films across Hindi, English,
Marathi, Punjabi, Tamil and Telugu languages since its inception including
Dilwale Dulhania Le Jayenge in 1995, which
is the longest running film in Indian History and is still in theatres.
AA Films is the largest single owner film distribution
company in India and has been associated with reputed producers like Karan
Johar, Ritesh Sidhwani, Farhan Akhtar, Mukesh Bhatt and Bhushan Kumar. There
are several films lined up for release in the coming years including Shah Rukh
Khan’s Raees and the much awaited Bahubali 2.
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