After 27
years of creating world-class experiences with dedication and passion, India’s
leading media and Entertainment Company Wizcraft welcomes a new phase in its
illustrious journey by embracing the color blue, that symbolizes wisdom and
positivity, in its brand identity, proving ‘Blue Is The New RED’. Launching
their new logo, which has the color blue all over, along with the multi-colored
star that represents vibrant energy, which has always been an integral part of
its identity, Wizcraft is all set to leap into the promising future.
From conceptualizing and executing world class live
events in India and around the world, to the creation of the proudly held
portfolio of brands, Wizcraft has redefined the entertainment and experiential
space and has truly been a trailblazer in every aspect. The journey so far has
been a wonderful and enriching experience that has brought a vast range of
success and moments of joy over the years. As the world inches closer to the
realm of globalization and advancing possibilities of technology, Wizcraft
greets this new change for the betterment of the company and to grow
exponentially in the years to come.
Speaking on this exciting new change, the Founder
Directors of Wizcraft - Andre, Sabbas and Viraf commented, “We are at the
threshold of the future and the time has come to take the first step towards
embracing the limitless possibilities that lie before us. We are very happy to
announce the launch of the new logo that proves that ‘Blue Is The New Red’.
Blue is known as the most universal color denoting natural elements of earth,
from the lightness of the skies to the deep blue sea, and inspires wisdom to
add strength and bring unity. Also, the special multi-colored vibrant star that
is positioned above the ‘I’ in the logo, embodies our belief that each Wiz is a
star in their own right. Our new logo represents the diversity, dynamics,
confidence, reliability and trust, and coolness, that is synonymous with the
brand philosophy of Wizcraft.”
About Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India’s leading
media and Entertainment Company is dedicated to showcasing its expertise on the
world stage. Having conceptualized some of the grandest events globally including
the 50
Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of
the South African Freedom Struggle, the Commonwealth Games Opening and Closing
ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games
in Melbourne, & the prestigious International Indian Film Academy (IIFA)
Awards & Weekend for 17
years in over 12
countries, Wizcraft has contributed towards brand building for India across the
world.
Wizcraft has pioneered and developed India’s biggest
entertainment brand IIFA which has taken Indian Cinema and culture to the
world. Wizcraft’s growth story reflects the evolution of the Indian event
management & entertainment industry itself. Driven by its vision “Believe
in the power of your dreams” the company is committed to quality and
innovation, while setting its sights on greater peaks of achievement.
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