Recent researches tag global figures on account of sedentary lifestyle deaths are an alarming 5.3m, terming it pandemic, equating to about one in 10 deaths from diseases such as heart disease, diabetes and breast and colon cancer. The Lancet study found people in higher income countries were the least active among the worst, as nearly two-thirds of adults were judged not to be doing enough. Habitual inactivity raises risks for obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome among many others.
A new way of thinking, suggesting the public needed to be warned about the dangers of inactivity rather than just reminded of the benefits of being active seems to be the only possible solution in sight, aver researchers drawn from centres across the world, who feel that governments needed to look at ways to make physical activity more convenient, affordable and safer. Keeping this in mind, Asif Bhamla, President, Bhamla Foundation, has roped in Akshay Kumar as the MCGM’s good health ambassador by getting the superstar to bring to life, Jaanbachao campaign and wants every citizen not to be his own enemy and protect himself against diseases. Directed by Rajkumr Hirani, the campaign is a unique initiative by the foundation and MCGM.This Goodhealth campaign follows the TB Harega Desh Jeetega campaign with Bill Milanda Gates Foundation, featuring Amitabh Bachchan to essay character of the common man.
Bhamla, who is known for his philanthrophic activities, is known for his support to environmental and humanitarian causes. The current campaign sees Akshay bring out the fitness consciousness is the common man, and will be launched by Devendra Fadnavis, Hon Chief Minister of Maharashtra.
Says Rajkumar Hirani, “It is often that we ignore our health with overwork and stress coupled with a sedentary lifestyle. When Bhamla Foundation brought to me the idea of the MCGM campaign for Good Health, I was elated. It is a great move and I am glad we have a face like Akshay Kumar for the same. The idea is to make each of us stand up and let the sedentary lifestyle go and save ourselves before it is too late. I enjoyed the making as much as I wish we change mindsets with this video.” Adds Asif Bhamla, “we lose health for half our lives earning wealth, and the other half we lose wealth to get good health. This campaign aims to shake us from our couch potato roots and get us to get out there and do something now. Who else could be a perfect ambassador than Akshay Kumar? And when it came to direction, we could think of no one better than Rakumar Hirani. I am glad, both agreed and the Chief Minister is gracious enough to give the nod to launch the same. We hope this campaign goes a long way in helping not just Mumbaikars but each global citizen stay healthy.”
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