Mumbai based film production
company Passion Film was awarded the
winner at the 2016 edition of Cannes Corporate Media & TV Awards, the
Cannes festival dedicated to corporate
and brand films, for their Product
Film ‘B. L. Agro Oils - The Story of Liquid Gold’ in the Marketing
Communication category. This is the second
time in a row that Passion Film has received this prestigious award after
being the first ever-Indian company
to win the Cannes Dolphin for their
Brand Film on Shakti Bhog Foods in the year 2015.
Helmed by Ricky Singh Bedi, an entrepreneur,
brand image & celebrity consultant and a film producer, who established
Passion Film in 2009 to make and promote meaningful films. Having an enriching
experience of producing over 500 ad films for brands like Google, Lakme, Ponds
Olx etc. through Passion Film & its sister concern ‘Elements’, Ricky has
worked with the leading celebrities of Bollywood like Salman Khan, Akshay
Kumar, Saif Ali Khan, Kareena Kapoor, Kajol, Alia Bhatt & Nawazuddin
Siddiqui to name a few.
Taking forward his passion for
cinema, Ricky has produced and distributed the critically acclaimed short film
Amen (2010) directed by Ranadeep Bhattacharyya & Judhajit Bagchi. He is
also an Executive Producer for the Hindi feature film Zubaan (2015) which was
the opening film at the 20th edition of the Busan International Film Festival.
He has also produced another Hindi feature film Dil Patang, on the issue of
terrorism, which is currently in its post-production stage.
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