#FilmiGaaneAntakshri kick-started with a
great momentum and broke the record of 'Most tweets in a day' only to make
another record with a breathtaking figure of 34,949 tweets. The last record for
'Most tweets in a day' stood at 2,858 tweets in February 2015.
#FilmiGaaneAntakshari, an initiative by
Shemaroo’s Filmigaane, is the first of its kind digital campaign that is
runnning on Twitter for 7 continuous days, 24 hours from 26th September’16 to
3rd October’16 running for a total of 168 hours. This campaign is not just
unique because it runs for 168 hours continuous, but it goes a step ahead by
making us re-live with the beautiful retro era of songs released on or before
the year 2000.
Along with breaking a record of 'Most
tweets in a day' #FilmiGaane is attempting a record in the 'Limca Book of
Records' for playing the longest running Antakshari on TWITTER. During the
course of this campaign, winners are selected everyday and by Day 4, 1000
winners have already been declared and roughly a 1000+ more are yet to win! A
Grand prize worth Rs. 10,000 awaits the person who will have the maximum
participation during the campaign.
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