After a
considerable drop in footfalls to its cinema houses, Pakistan revoked its ban
on Indian films a week ago. However, a report in their leading newspaper Dawn
claims there are no signs of the Indian blockbuster Dangal being screened in
Pakistan, inspite of it opening in India and internationally last week.
Stating that
Aamir Khan has a huge fan-following in Pakistan, the report says that the
release of his latest project in this country would have earned him and his
producers a decent amount, especially bearing in mind the kind of roaring
business that Salman Khan’s Sultan did in Pakistan.
The paper has
quoted Anita Kenneth, the head of marketing at Atrium Cinema in Pakistan
saying, "We have not received anything from them (India). There’s no news
from their side (regarding Dangal)." Mohsin Yaseen, marketing general
manager at Pak's cinema exhibitor chain Cinepax says, "As far as I know,
Indian distributors have not struck a deal in Pakistan for Dangal."
Senior
film-maker Syed Noor told the paper that film exhibitors in Pak were earlier
"cribbing that people were not coming to cinemas (after the ban on
Bollywood flicks) because they wanted to see Indian movies. Who are they to
decide what Pakistanis want to see or not? It was the Indian producers who
first imposed a ban on our artists."
Bollywood PR
guru Dale Bhagwagar from Mumbai points out that this hints at something deeper.
"Until fundamental issues between the countries are not tackled, these ups
and downs could continue. An interesting alternative for Pakistan would be to
strengthen and raise the bar for quality of its own films." The publicist
adds, "If Pak films match the quality standards of Indian films, the
question of looking to any other country to provide content wont arise."
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