The Indian Academy , that looks to
bridge the gap between reel and real life cinema and take the Indian Film
Industry closer to its global dream ,was today introduced to audiences at the
US Consulate, Mumbai. On the occasion ,Indian superstar Shah Rukh Khan launched
The Indian Academy Awards , a celebration of this academy and all that it
stands for , promising to change the face of Indian cinema .
From exchanging cultures to building bridges for tourism,
engaging cinema lovers to creating a platform to identify potential talent for
the Indian film industry, the IAA, is a real-time celebration of cinema lovers,
by cinema lovers and for cinema lovers across the world.By this it becomes a truly global, democratic award
ceremony that will redefine the entertainment world.
What makes these awards stand out, is the fact that it
invites a global audience to be part of the jury, by a simple registration
process. The Academy also has one of the
biggest certifying agencies in the world to authentic the voting process.
The extravaganza, will be nothing short of a mega show
that brings the best of Hollywood , Bollywood and Tollywood together to create
history in the entertainment world and will be hosted at the Oracle Arena in
the Bay Area, Silicon Valley in California.
Founded by Brainstorm Entertainment and backed by event
stalwart Cineyug, the Indian Academy Awards, will be choreographed by the
contemporary dance Guru of India, Shiamak Davar.
It will have
everything a cinema aficionado could hope for –from the biggest stars of this
generation to industry veterans, both from the Hindi film industry as well as
the South Film industry, appealing to a wider NRI audience.
The masterminds behind the Indian Academy Awards,
Brainstorm Entertainment, launched by Vandana Krishna and Saurabh Pandey in
2014 has been creating properties world wide.
The “Golden Knight” trophy and logo of the Indian Academy
Awards was today unveiled by Shah Rukh Khan in the presence of national and
international dignitaries.
Talking about his association with the Indian Academy
Awards says Shah Rukh Khan, “I'm happy to associate with the first of its kind
Indian Academy Awards , which is an amalgamation of everything a cinema-lover
could hope for. This academy invites everyone to be part of a movement that
will refine the entertainment world ."
With something for everyone, the 2-Day celebration will
flag off with a fashion show and a musical extravaganza that will feature some
of the biggest Indian musicians and international artists .It will close with
the grand finale of the Bollywood,Hollywood and Tollywood award ceremony –a
heady mix of grand sets, exquisite costumes and of course a galaxy of stars set
against the beautiful backdrop of California.
Adds Saurabh Pandey, Founder of the IAA, “ The Indian
Film Industry is going global and the Indian Academy Awards is a celebration of
that global, democratic academy that is completely transparent and all
encompassing. Our aim with these awards is to bring a sense of realism and
credibility to cinema awards in the Indian film industry. This is an academy
that never sleeps”.
Says US Consul General Tom Vajda, "We are very
pleased to support the collaboration between the American and Indian film
industries, in a way that recognizes and promotes great talent and storytelling
in movies. California is a perfect destination to showcase this for both
American and Indian audiences".
"The
Indian Academy Awards will not only be a further merger of Hollywood and
Bollywood, the two biggest entertainment industries in the world, but also help
create a deeper connection between the United States and India, the two biggest
democracies in the world," said
Paresh A. Shah, Chairman of Hollywood Bollywood Entertainment from LA.
Audiences can log on to
http://www.indianacademyaward.com/ to vote for their favorite stars and movies
in over 21 categories.
The Indian Academy Awards will have a worldwide telecast.
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