Shemaroo Entertainment
Ltd, one of the leading content houses appoints Subhash Somani to head DTH
business for the company. Prior to joining Shemaroo Entertainment Ltd, he was
working for Videocon d2h as Senior Manager – Content. In Shemaroo
Entertainment, he will be responsible for driving the scale of business to next
level. He will be primarily looking into Content Strategy, Business Development
& Revenue. Also, he will lead & manage strategic partnerships with
broadcasters/studios and will be playing key role in new initiatives &
launches.
Subhash Somani has over 7
years of experience in diverse roles in Media & Entertainment sector. In
his last tenure with Videocon d2h, he was primarily involved in content
acquisition and launch of new value added services (VAS) for d2h platform.
Hiren Gada, Director,
Shemaroo Entertainment Ltd said “We are thrilled to have Subhash to lead the
way for our DTH business. He is part of the DTH industry since its nascent
stage and has deep understanding of the market. With an addition of new
perspective and experience in the team, we believe, we will be able to leverage
the platform to the fullest.”
Subhash Somani shared his
thought on the occasion, “It’s a delight to be part of Shemaroo Entertainment
and head the DTH business. Now when Shemaroo is expanding its DTH services, we
plan to leverage the trust value it has created in the partners and consumers.
We are at cusp of opportunities for DTH business in the country and with a
company that has one of the largest content libraries, I believe sky is the
limit.”
Shemaroo Entertainment
Ltd recently forayed into DTH business and today stands among the leading
players in the industry. The company has tied up with all the DTH players
including Tata Sky, Airtel Digital, Videocon d2h and Dish TV. Shemaroo offers a
bouquet of VAS services on all the major DTH platforms covering multiple
genres. These offerings range from devotional services like iDevotion and Sajda
to special service tailored to fulfill the needs of bollywood buffs like
Miniplex and Sadabahar Hits. It also includes regional services like Relamchhel
and Punjabi Tadka.
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