The
biggest celebration of South Indian cinema, the 2nd Annual Fortune Sunflower
Oil IIFA Utsavam Co-Presented by Hero Maestro Edge Powered by Renault witnessed
an outstanding event on the 1st day as biggest superstars of the Tamil and
Malayalam Film Industries came together on 28th March 2017 at HICC in
Hyderabad. With some of the year’s biggest films taking home the significant awards,
the evening came alive as the most prolific names in the South Indian film
industry reveled in the success of Tamil and Malayalam Cinema.
South
Indian cinema fans and enthusiasts from around the world saw their favorite
superstars light up Hyderabad during the weekend for the magnificent
extravaganza envisioned to honor and showcase the best of South Indian cinema.
IIFA
Utsavam 2017 celebrations will air exclusively on Broadcast Partners, Sun
Network, while the Title Sponsor is Fortune Sunflower Oil, Co-presenting
Sponsor, Hero Maestro Edge, Powered by Renault. Destination Partner, Govt. of
Telangana, Telangana Tourism, Happening Hyderabad and Telangana Police, Brand
Partner Big C, Park Hyatt Hyderabad is the Luxury Partner while HICC is the
Venue Partner. Mirrors is the Hair and Makeup Partner, Gifting Partner for IIFA
Utsavam 2017 are Tiraa and Spa Ceylon. The Cause Partner is Horlicks, Key
Partner Neerus, Celebrations Partner is Kingfisher Premium, Virtual Vision is
the Technical Partner, Digital Partner Ellanar Group.
The
charismatic Superstars, Rana Daggubati and Shiva hosted the Tamil segment,
while Tini Tom and Pearle Maaney hosted the Malayalam segment of the award
celebrations.
In the
Tamil Film Awards, Irudhi Suttru took home the big number of accolades with a
total tally of three awards in Leading Role Male, Leading Role Female &
Best Picture categories.
For the
Malayalam Film Awards, Charlie took home the highest number of accolades with a
total tally of seven awards in Best Story, Comic Role, Best Direction, Leading
Role Male, Best Lyrics, Best Music Direction & Supporting Role Female.
R.
Madhavan won the award for Leading Role (Male) and Ritika Singh won the award
for Leading Role (Female) for their performance in Irudhi Suttru (Tamil).
Dulquer
Salmaan won the award for Leading Role (Male) for his performance in Charlie
(Malayalam) while Rajisha Vijayan walked away with the award for Leading Role
(Female) for Anuraga Karikkin Vellam (Malayalam).
S. P.
Muthuraman won an award for his outstanding contribution to the Indian film
industry.
Catherine
opened the evening with a fantastic routine. Superstar divas Hansika Motwani
and Akshara Haasan held the audience spell-bound with a stunning performance.
Jiiva’s performance lit the stage on fire with some incredible moves. Also the
vibrant star Kunchako Boban lit the stage on fire with some incredible moves.
Speaking
on the occasion, Rana Daggubati said, “IIFA Utsavam is a unique endeavor that
raises South Indian cinema to a global platform, allowing the immense talent of
the South to be admired universally. I am excited to host the IIFA Utsavam 2017
in Hyderabad and share the stage with some of the most successful actors and
technicians from our film industry. As we get set to honour their contributions
to cinema, I invite you to join us to celebrate and applaud your favourite
stars. I’m certain that IIFA Utsavam will surpass your expectations this
year!”
Hansika
Motwani says “IIFA Utsavam is a pioneering event that gives a universal
platform of admiration to the talent from the four massive film industries of
South India. It is great to see an endeavor such as IIFA Utsavam to help give
our cinema maximum exposure to audiences and media around the world. I’m
thrilled to be a part of this fantastic journey and look forward to many such
celebrations.”
Commenting
on the occasion, Mr. Angshu Mallick, COO, Adani Wilmar Ltd. Said, “Adani Wilmar
Ltd.is one of India’s fastest growing food company with a turnover of more than
3.50 billion USD. Fortune – India’s No 1 edible oil brand, is proud to
associate and present IIFA, the International Indian Film Academy into South
Indian cinema beginning from 2015. Proud to be called as IIFA Utsavam, we have
chosen Fortune Sunflower Oil, one of our most prominent brands in the South
Indian market which is also acclaimed to be “very very Light “ Oil in the Sunflower Oil category to bring
forth this partnership. With our wide Range of product portfolio of Edible
oils, Basmati Rice, Pulses, Soya chunks & Besan, we look forward to being
the preferred brand of every South Indian consumer by reaching out with an
array of celebrity engagements as a result of our partnership with Utsavam.
With the legacy of IIFA in the Indian entertainment space, we proudly look
forward to the best entertainment extravaganza the South of India is going to
witness."
Mr.
Ashok Bhasin Head of Sales, Marketing & Consumer Care, Hero MotoCorp Ltd,
said "Brand Hero has always connected very well with the youth through
multiple platforms including - sports, music and movies. Our leading Portfolio
of Brands has a very large and growing consumer base in South India. We are now
very proud that Hero MotoCorp is associated with IIFA Utsavam 2017 through our
stylish new scooter Maestro Edge as the Co-Presenter. The Bold New Maestro Edge
is fast emerging as the style icon - with its new aesthetics; value-added
features and great on-road performance. The IIFA Utsavam 2017 Awards recognize
performance & style, and naturally provide the perfect stage for the New
Maestro Edge to showcase its style quotient."
Sumit
Sawhney, Country CEO and Managing Director, Renault India Operations said,
“Renault is one of the youngest and fastest growing brands in the Indian automotive
industry, driven by our brand ideology, ‘Passion for life’ which is clearly
reflected in our offerings and the platforms we partner with. Our association
with the prestigious IIFA Utsavam, which honours the talent, excellence and
dynamism of South Indian cinema, is in sync with Renault’s passion for
celebrating life with elements of culture, entertainment, films, music,
creativity and above all people.”
P Kiran,
Gemini TV, Broadcast Partners, Sun Network said “It's a great honour to be a
part of the second edition of IIFA Utsavam 2017, the biggest celebration of
South Indian Cinema. With the support of the Govt. of Telangana we have the
privilege of getting associated on such an auspicious occasion of Ugadi. We
wish all the nominees all the very best.”
Prashant
Pandey, Area Marketing Lead Nutrition, Consumer Healthcare Indian Subcontinent,
Horlicks said, “We at GSK are committed to helping people do more, feel better
and live longer. Dietary micronutrient deficiency is commonly found in India across
diverse socio economic background and we have been taking several initiatives
to drive awareness in this area. We are delighted to partner IIFA to further
help drive awareness about this in India and specifically connect with mothers
who are the gatekeepers of nutrition in every family.”
IIFA
Utsavam Director, Andre Timmins said, “We are pleased to host the second
edition of IIFA Utsavam Weekend and Awards in Hyderabad after the phenomenal
success last year. IIFA Utsavam aims at celebrating the excellence and
diversity of the South Indian cinema and it’s an honor to felicitate
commendable individuals for their talent and hard work. IIFA from the beginning
has promoted Indian cinema across the world to a global platform and with IIFA
Utsavam we are looking forward to bring together four massive film industries
of South India on one platform as a single entity. We are happy to receive
enormous support from the Govt. of Telangana who are the first to recognize
this initiative and assist us in the smooth functioning of the event.”
The
Fortune Sunflower Oil IIFA Utsavam Co-Presented by Hero Maestro Edge Powered by
Renault 2017 night had extravagant sets coupled with lasers, special effects,
lighting and acoustics to create a magnificent audio and visual impact. The
ambience and the excitement through the evening truly took the audience on a
fabulous ride, one that they’d never want to end.
About
IIFA Utsavam:
Encompassing
four massive film industries of South India, the Tamil, the Telugu, the
Malayalam and the Kannada - The Cinema of South India is being celebrated as a
single entity. Known for its larger-than-life movies, flamboyant superstars,
immense talent pool, technologically advanced productions, loyal fan following,
the Cinema of the South has created waves not only in India but also made a
name for itself on the global map.
IIFA
Utsavam is where we endeavor to bring the world to Hyderabad through
international recognition and association of brand IIFA. The aim is to bring
recognition, prestige and glory to the South Indian Film industries, by
felicitating them and recognizing their achievements and triumphs annually. The
IIFA Utsavam weekend will help give the Southern film industries a bigger
global platform to grow a larger audience across India and internationally.
IIFA Utsavam brings together the four main industries; Malayalam, Tamil, Telugu
and Kannada for a major 2-day event.
About
Wizcraft International Entertainment Pvt. Ltd.
Wizcraft
International Entertainment, India’s leading media and Entertainment Company is
dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest
events globally including the 50 Years of Indian Independence, the 30 Years of
Mauritian Independence, the 10 years of the South African Freedom Struggle, the
Commonwealth Games Opening and Closing ceremonies in Delhi as well as the
Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious
International Indian Film Academy (IIFA) Awards & Weekend for 15 years in
over 12 countries, Wizcraft has contributed towards brand building for India
across the world. It has pioneered and
developed India’s biggest entertainment brand IIFA which has taken Indian
Cinema and culture to the world. The growth story of the company reflects the
evolution of the Indian event management & entertainment industry itself.
Driven by its vision “Believe in the power of your dreams” the company is
committed to quality and innovation, while setting its sights on greater peaks
of achievement.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें