Y-Films, the youth wing of Yash Raj Films [YRF], that has been known
for clutter-breaking content & innovations, announced yet another first
with their next feature film, Bank-Chor. They will become the only studio in
the world to release a film theatrically simultaneously in 16D besides Virtual
Reality & Augmented Reality formats, where the viewer will also be a part
of the film, instead of just watching it.
The film Bank-Chor, starring Riteish Deshmukh, Vivek Anand Oberoi and
Rhea Chakraborty, is a story of 3 idiots trying to rob a bank... and how they
pick the worst day possible to do it. In the past, YRF has been the first to
release a film in IMAX with ATMOS sound. Bank-Chor has been designed with the
next level of technology and immersive experiences where 16D helps activate all
senses for a viewer in terms of touch, sight, hearing, smell, taste and also
thought, imagination & feeling. In essence, the film will make you a part
of the bank as one of the hostages when the heist is taking place.
All the partner multiplex and exhibition chains are apparently
overhauling their screening systems to accommodate the film accordingly, as the
film is scheduled to change the entire film viewing experience forever. They
are also keeping medical staff on stand-by, as the experience could get too
overwhelming for most audiences, who typically use just five senses. Speaking
on the same, Riteish Deshmukh said, “I’m thrilled to be a part of this first ever
technological innovation in the Indian Film Industry. 3D is so last season,
when you have 16D! I’m certain Bank-Chor will steal a lot of hearts but since
you can’t take chances, I’m also keeping a 16-day fast and chanting Om Y-Films
O Namah 16 times a day… am told it really works!”
Adds Vivek Anand Oberoi, “This is ground-breaking stuff and the first
time I experienced it, it really rocked my world. The Bank-Chor gang is going
to more than just tickle all your senses with this m-e-n-t-a-l experience. We also
consulted famed numerologist from Chinchpokli, Baba Champak Chandrakant
Chiplunkar, who advised us on 16th June being the right release date… now
there’s no stopping us!”
Bank-Chor is a fun comic thriller directed by Bumpy and produced by
Ashish Patil. It features music by Shri Sriram, Superbia [Gourov Dasgupta,
Roshin Balu & Shaan], Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer
Tandon. It is set for release worldwide on 16th June, 2017. We are hopeful at
least 16 people will watch the film.
Watch the motion poster here:
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