After conquering television and making a
strong mark in films, Balaji Telefilms Limited has forayed into the digital
entertainment space with ALTBalaji that aims to reach out directly to Indian
audiences by providing them with original, exclusive and premium content that
they can access at their fingertips.
The shows that will be available on the app
soon include the much-awaited Karrle Tu Bhi Mohabbat featuring Ram Kapoor and
Sakshi Tanwar, Nimrat Kaur-Juhi Chawla starrer The Test Case, Once Upon A
Night, DEV DD, Romil and Jugal, Boygiri and
regional show Maya Thirai (Tamil) among
several others.
Manav Sethi, CMO, ALTBalaji says,
“ALTBalaji’s vision is to acquire leadership position in digital entertainment
space in India and globally. We are launching ALTBalaji platform formally in
April 2017 with original shows at the time of launch in Hindi and other Indian
languages. This hasn’t been done before by any other OTT platform thus far.
This content is created & curated by Ekta Kapoor diligently for Indian masses.
It’s no secret that we Indians have humongous appetite for non-English
entertainment content and mobile as a personal device has acquired that
platform advantage to view content, location and time that is personal to every
200Mn smartphone owner. This huge potential is what motivates us and we would
strive to create such mass appeal shows. Our brand are our shows and we would
do everything to learn and invest in creating best consumer experiences.”
The shows will be streaming on the
ALTBalaji app from the 16th of April, 2017.
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