THE 2ND EDITION OF THE BIGGEST CELEBRATION OF SOUTH INDIAN CINEMA IIFA
UTSAVAM SETS OFF WITH A SPECTACULAR STAR-STUDDED AFFAIR
~Fortune Sunflower Oil IIFA Utsavam is Co-Presented by Hero Maestro
Edge and Powered by Renault~
~South Indian Cinema’s Mega Stars Graced The Opening Press Conference
Weekend Celebrations~
The star-studded IIFA Utsavam 2017 To be hosted by charismatic
Superstars
Tamil: Rana Daggubati and Shiva
Telugu: Rana Dagubatti and Nani
Malyalam: Tini Tom and Pearle Maaney
Kannada: Akul Balaji and Meghana Gaonkar
IIFA Utsavam 2017 to witness power-packed performances by Superstars Of
South Indian Cinema- Jiiva, Akshara Haasan, Hansika Motwani, Premgi, Amyra
Dastur, Ravi Charan among others
South Indian Cinema’s grand Utsavam, the
2nd Annual Fortune Sunflower Oil IIFA Utsavam Co-Presented by Hero Maestro Edge
Powered by Renault kick-started with an Opening Press Conference today in
Hyderabad - the hub of South Indian Cinema at Park Hyatt, Hyderabad. A magnificent extravaganza envisioned to
honor and recognize the best of South India’s film industries- Tamil, Telugu,
Malayalam and Kannada, IIFA Utsavam Weekend and Awards will play host to some
of the most celebrated stars of the South Indian Film Industry, notable guests,
dignitaries and fans on the 28th and 29th March at HICC in Hyderabad.
Setting off the landmark two-day star studded Weekend & Awards
celebrations, the 2nd Annual IIFA Utsavam Opening Press Conference saw mega
stars of the South Indian Cinema; Rana Daggubati, Jiiva, Sai Dharam Tej, Akhil,
Kunchacko Boban, Hansika Motwani, Premji, Akshara Haasan, Laxmi Raj, Rashi
Khanna, Pragya Jaiswal, Nikki Galrani, Amyra Dastur, Rachita Ram and Isha
Talwar among others in attendance.
IIFA Utsavam 2017 celebrations will air exclusively on Broadcast
Partners,Sun Network, while the Title Sponsor is Fortune Sunflower Oil, Powered
by Renault, Co-presenting Sponsor, Hero Maestro Edge. The Destination Partner
is the Govt. of Telangana, Telangana Tourism, Happening Hyderabad and Telangana
Police. Brand Partner is Big C. Park Hyatt Hyderabad is the Luxury Partner
while HICC is the Venue Partner. The Gifting Partner for IIFA Utsavam 2017 are
Tiraa and Spa Ceylon. Mirrors is the Hair and Makeup Partner. The Cause Partner
is Horlicks. The Celebrations Partner is Kingfisher Premium and Virtual Vision
is the Technical Partner. Ellanar Group is the Digital Partner.
Since its announcement, the 2nd edition of IIFA Utsavam - a Celebration
of Cinema of the South, has been much anticipated by audiences and industry
folks alike. Kicking off with an opening Press conference, Day 1 of the grand
Utsavam will witness the glitz and grandeur at IIFA Utsavam Green Carpet and
Awards ceremony, celebrating talent from the Tamil & Malayalam film
industries. Day 2 will celebrate and felicitate the talent from the Telugu and
Kannada film industries.
The two day 2nd Annual Fortune Sunflower Oil IIFA Utsavam Co-Presented
by Hero Maestro Edge Powered by Renault is all set to witness an awe-inspiring
performances by the biggest megastars from the South Indian Film Industry,
Jiiva, Sai Dharam Tej, Akhil Akkineni, Kunchacko Boban, Hansika Motwani, Ravi
Chandran, Premgi, Akshara Haasan, Raai Laxmi, Raashi Khanna, Pragya Jaiswal,
Nikki Galrani, Amyra Dastur, Rachita Ram, Isha Talwar among others.
Speaking on the occasion, Rana Daggubati said, “IIFA Utsavam is a
unique endeavor that raises South Indian cinema to a global platform, allowing
the immense talent of the South to be admired universally. I am excited to host
the IIFA Utsavam 2017 in Hyderabad and share the stage with some of the most
successful actors and technicians from our film industry. As we get set to
honour their contributions to cinema, I invite you to join us to celebrate and
applaud your favourite stars. I’m certain that IIFA Utsavam will surpass your
expectations this year!”
Hansika Motwani says “IIFA Utsavam is a pioneering event that gives a
universal platform of admiration to the talent from the four massive film
industries of South India. It is great to see an endeavor such as IIFA Utsavam
to help give our cinema maximum exposure to audiences and media around the
world. I’m thrilled to be a part of this fantastic journey and look forward to
this year’s celebrations.”
IIFA Utsavam Director, Andre Timmins said, “We are pleased to host the
second edition of IIFA Utsavam Weekend and Awards in Hyderabad after the
phenomenal success last year. IIFA Utsavam aims at celebrating the excellence
and diversity of the South Indian cinema and it’s an honor to felicitate
commendable individuals for their talent and hard work. IIFA from the beginning
has promoted Indian cinema across the world to a global platform and with IIFA
Utsavam we are looking forward to bring together four massive film industries
of South India on one platform as a single entity. We are happy to receive
enormous support from the Govt. of Telangana who are the first to recognize
this initiative and assist us in the smooth functioning of the event.”
Commenting on the occasion, Mr. Angshu Mallick, COO, Adani Wilmar Ltd.
Said, “Adani Wilmar Ltd.is one of India’s fastest growing food company with a
turnover of more than 3.50 billion USD. Fortune – India’s No 1 edible oil
brand, is proud to associate and present IIFA, the International Indian Film
Academy into South Indian cinema beginning from 2015. Proud to be called as
IIFA Utsavam, we have chosen Fortune Sunflower Oil, one of our most prominent
brands in the South Indian market which is also acclaimed to be “very very
Light “ Oil in the Sunflower Oil
category to bring forth this partnership. With our wide Range of product portfolio
of Edible oils, Basmati Rice, Pulses, Soya chunks & Besan, we look forward
to being the preferred brand of every South Indian consumer by reaching out
with an array of celebrity engagements as a result of our partnership with
Utsavam. With the legacy of IIFA in the Indian entertainment space, we proudly
look forward to the best entertainment extravaganza the South of India is going
to witness."
Sai Dharam Tej said, “The first year of IIFA Utsavam was an
exhilarating experience as it was the first time ever that the South Indian
cinema was celebrated at such a grand and large scale. I’m phenomenally excited
for the second edition of this celebration as this initiative taken by the
International Indian Film Academy (IIFA) is something I highly commend and I am
excited to be performing in their second edition in Hyderabad.”
Mr. Ashok Bhasin Head of Sales, Marketing & Consumer Care, Hero
MotoCorp Ltd, said "Brand Hero has always connected very well with the
youth through multiple platforms including - sports, music and movies. Our
leading Portfolio of Brands has a very large and growing consumer base in South
India. We are now very proud that Hero MotoCorp is associated with IIFA Utsavam
2017 through our stylish new scooter Maestro Edge as the Co-Presenter. The Bold
New Maestro Edge is fast emerging as the style icon - with its new aesthetics;
value-added features and great on-road performance. The IIFA Utsavam 2017
Awards recognize performance & style, and naturally provide the perfect
stage for the New Maestro Edge to showcase its style quotient."
Sumit Sawhney, Country CEO and Managing Director, Renault India
Operationssaid, “Renault is one of the youngest and fastest growing brands in
the Indian automotive industry, driven by our brand ideology, ‘Passion for
life’ which is clearly reflected in our offerings and the platforms we partner
with. Our association with the prestigious IIFA Utsavam, which honours the
talent, excellence and dynamism of South Indian cinema, is in sync with
Renault’s passion for celebrating life with elements of culture, entertainment,
films, music, creativity and above all people.”
Mr. Thomas Abraham, General Manager, Park Hyatt Hyderabad said,
"It's an honour for Park Hyatt Hyderabad to be associated with IIFA awards
this year. We are celebrating 5 years
this year in the city of Nizams and we would like to thank partners like IIFA
and patrons of the city without whom we would not have achieved the success and
respect so far. The association with IIFA this year makes our celebrations even
more special. We hope to continue bringing to the city events of such glitz and
glamour and continue thriving to give service where luxury is personal.”
Prashant Pandey, Area Marketing Lead Nutrition, Consumer Healthcare
Indian Subcontinent, Horlicks said, “We at GSK are committed to helping people
do more, feel better and live longer. Dietary micronutrient deficiency is
commonly found in India across diverse socio economic background and we have
been taking several initiatives to drive awareness in this area. We are
delighted to partner IIFA to further help drive awareness about this in India
and specifically connect with mothers who are the gatekeepers of nutrition in
every family.”
An initiative by Wizcraft International Entertainment, IIFA Utsavam
recognizes and honour the best across the South Indian film industry. The
voting process is based on a peer-to-peer recognition, members of the music
industry encompassing industry stalwarts, music directors, producers,
lyricists, singers, technicians, composers and leaders in the film business
vote for winners across all the categories. The votes are then tabulated by
KPMG who are the process auditors for IIFA Utsavam, and the winners are
determined.
About IIFA Utsavam:
Encompassing four massive film industries of South India, the Tamil,
the Telugu, the Malayalam and the Kannada - The Cinema of South India is being
celebrated as a single entity. Known for its larger-than-life movies,
flamboyant superstars, immense talent pool, technologically advanced
productions, loyal fan following, the Cinema of the South has created waves not
only in India but also made a name for itself on the global map.
IIFA Utsavam is where we endeavor to bring the world to Hyderabad
through international recognition and association of brand IIFA. The aim is to
bring recognition, prestige and glory to the South Indian Film industries, by
felicitating them and recognizing their achievements and triumphs annually. The
IIFA Utsavam weekend will help give the Southern film industries a bigger
global platform to grow a larger audience across India and internationally.
IIFA Utsavam brings together the four main industries; Malayalam, Tamil, Telugu
and Kannada for a major 2-day event.
About Wizcraft International Entertainment Pvt. Ltd.:
Wizcraft International Entertainment, India’s leading media and
Entertainment Company is dedicated to showcasing its expertise on the world
stage. Having conceptualized some of the
grandest events globally including the 50 Years of Indian Independence, the 30
Years of Mauritian Independence, the 10 years of the South African Freedom
Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as
well as the Handover ceremony of the Commonwealth Games in Melbourne, & the
prestigious International Indian Film Academy (IIFA) Awards & Weekend for
15 years in over 12 countries, Wizcraft has contributed towards brand building
for India across the world. It has
pioneered and developed India’s biggest entertainment brand IIFA which has
taken Indian Cinema and culture to the world. The growth story of the company
reflects the evolution of the Indian event management & entertainment
industry itself. Driven by its vision “Believe in the power of your dreams” the
company is committed to quality and innovation, while setting its sights on
greater peaks of achievement.
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