v Event & Entertainment Management
Association ties up with INVENTUM GLOBAL, Turkey’s largest MICE operator
v First Ever International EEMA Leadership
Retreat planned in Antalya, Turkey from 28thMay – 1st June 2017
v Leading international speakers Marshall
Goldsmith and Graeme Codrington to address the meet
EEMA, India’s apex association of the events and experiential marketing
industry announced a major tie-up with Turkey’s largest MICE operator, INVENTUM
GLOBAL to open the doors to Antalya for the hosting of Indian outbound events,
weddings and corporate meetings, incentives, conferences and exhibitions.
Announcing the
partnership, the Turkish Ambassador Şakir
Özkan Torunlar said, “Antalya is one of the world’s
most popular destinations for MICE projects and India is the perfect partner to
work with to build sustainable tourism that will help both the business of
Antalya and Turkey overall. On behalf of the government and the people of
Turkey I welcome India’s event industry to our country.”
On the occasion, the
Event and Entertainment Management Association (EEMA) announced the inaugural
EEMA Global Leadership Retreat from May 28th till June 1st 2017 to be hosted in
the picturesque environs of Antalya.
Welcoming the partnership
with INVENTUM GLOBAL, EEMA’s President, Sabbas Joseph said, “EEMA and Inventum
have begun working together for a while and following the success of previous
initiatives, EEMA in partnership with INVENTUM GLOBAL is hosting the first
Global Leadership Retreat of India’s fast-growing event industry with a view to
building a long term partnership to promote Turkey with focus on Antalya, for
India’s outbound events, weddings, corporate meetings, incentives, conferences
and exhibitions.”
The EEMA GLOBAL
LEADERSHIP RETREAT to be held in Antalya, from May 28th to June 1st, will focus
on insights into the future of the experiential and events business, weddings,
leadership skills development, rejuvenation and bonding and most important on
familiarization with Antalya as a destination opportunity as it is introduced
by INVENTUM GLOBAL to the Indian event industry.
The EEMA Retreat has been
designed to provide multiple answers to oft asked questions by the industry’s
leaders and a set of new opportunities across multiple geographies.
The program of the EEMA
Global Leadership Retreat includes global and Indian speakers. The first set of
the headline speakers has been announced:
v Marshall Goldsmith, the business guru would
speak about “What got you here, won’t get you there”, challenging leaders to
rethink their strategies and teamwork
v Graeme Codrington, the futurist from South
Africa, will speak about the approach to Tomorrow today and how business
leaders need to Mind the Gap that exists with the millennial generation.
v Ashish Bhasin, Chairman & CEO-South Asia,
Dentsu Aegis Network will share the experience of collaboration and partnership
built with Fountainhead Marketing.
v Additionally, firesides featuring
“learnings”, “discoveries” and “success stories” will be featured.
Alongside the events
industry’s Leadership Retreat, INVENTUM GLOBAL would organise a familiarisation
(FAM) tour of the key hotels and venues of Antalya with a long term view to
build a consistent stream of event, MICE and wedding projects in Antalya.
Previously FAM visits,
weddings and conferences have been hosted in Antalya. A special panel on the
Indian opportunity was also hosted at the World Tourism Forum’s Mediterranean
Summit in Antalya in December last year which EEMA participated in; this was
conceptualized and moderated by INVENTUM GLOBAL as well.
Bunyat Ozpak, Managing
Partner of Inventum MICE said, “EEMA is our partner of choice and the business
community and the people of Antalya are laying a red carpet for the Indian
event industry to host memorable weddings and events in our country. We’ve
already had some exciting experiences helping host weddings and corporate mice
events. We are looking forward to a strong and deep partnership that is built
on a mutually beneficial model. Hotels, event infrastructure providers,
decorators, designers, venue operators and other facility organisers are
looking forward to the visit of the Indian events community.”
The Turkish partners
working together for the EEMA Global Leadership Retreat under the aegis of
INVENTUM GLOBAL include Rixos Hotels and Turkish Airlines.
Keeping in mind the
demand from the events industry, INVENTUM GLOBAL has increased the capacity of
the Retreat. India’s event industry leaders would be joining the leading MICE
companies from Russia and Ukraine, making it a truly global event.
EEMA and the Indian
events industry is going global. All the major companies have already
registered and their founder-directors are travelling to Antalya. Most
important, the event industry’s leaders clearly recognize that the global
opportunity beckons the events, conferencing and weddings industry and the
Antalya option is top of mind for most clients.
Known as the Resort City
of the World, Antalya is all set to welcome EEMA members for the first-ever
EEMA Global Leadership Retreat, and helping to plan and put this wonderful
experience together is our Turkish partner INVENTUM GLOBAL.
About EEMA: EEMA is
India’s national association comprising the leaders of the events and
experiential marketing industry driving policy, industry development,
leadership training and skills development. Single window licensing, online
licensing, representation on the forthcoming GST regime and other key industry
initiatives are pursued by EEMA’s leadership across the country while working
with the union government and the leadership across the various states and
union territories.
Some of EEMA’s prominent
initiatives have been the single window licensing policy in Delhi, the
fund-raiser for the victims of Kashmir’s deluge and the much-acclaimed WE CARE
initiative that champions the cause of women’s safety in the events, media and
advertising industry.
INVENTUM GLOBAL, our
event partner based in Antalya, is the sister company of Turkey’s giant inbound
operator Anex Tours, which has a total annual inbound of 1.20+ million
passengers in Antalya and the rest of the world. The company is a collaboration
of experienced pioneers of the tourism industry and companies operating in the
international arena to produce corporate solutions for complex and challenging
projects. In a very short time, INVENTUM GLOBAL has established themselves as
leaders in the MICE, and Destination Wedding sector. They deliver international
quality projects and have built a rich portfolio of some superlative work over
the years.
Rixos Premium Belek in
Antalya, is a luxury property, covering an area of 405,000 sq metres, with a
sandy beach. The hotel is centrally located, and has easy access to historical,
cultural and natural sites. With 700 super comfortable rooms and suites, a
magnificent view of the Mediterranean sea, 60 pool suites, gourmet food in its
7 restaurants and 8 bars, Spa services on offer, and a great choice of wedding
spaces, the hotel redefines indulgence and comfort, and is going to be the
perfect home during the EEMA Leadership Retreat.
Turkish Airlines, the
national flag carrier airline of Turkey, is the official Airline Partner for
the EEMA Leadership Retreat in Antalya. The airline is headquartered at Ataturk
Airport. It operates in destinations across Europe, Asia, Africa and the
Americas, making it one of the largest carriers in the world by number of
destinations. It serves more destinations non-stop from a single airport than
any other airline in Europe. The company has carried forward the same passion
and enthusiasm for service and quality that were present at its inception. It
has the youngest fleet in Europe and continuously upgrades service quality.
The Right Selection
Speakers Bureau is supporting the Global leadership retreat on the content
creation providing some of the finest global speakers that could open minds and
become catalysts for giant strides that the event industry’s leaders could
take.
