Ever since its inception,
Qyuki- the multi-platform network has not only made its mark as a top curator
of talent but also taken the talent-brand association in the digital space to
new heights. Founded by industry
stalwarts Shekhar Kapur, AR Rahman & Samir Bangara, it has changed the
digital landscape through continuous content collaboration between influencers
and traditional brands resulting in a host of successful properties.
Qyuki features an active
brands’ section which identifies the right target audience, identifies the
video potential and creates tailor made content for a larger reach. A great example of this formula was seen in
the collaboration between teenage sensation Shraddha Sharma and rapper Big Deal
in the video “The Shine Song” for major manufacturer Colgate Palmolive. It
raised the brand’s visibility amongst its TG by an overwhelming 18% (in
purchase intent) and a rise of almost 60 base point sales in modern trade.
In 2016, Qyuki launched a
global first of its kind collaboration- ‘Jammin’, a musical property that broke
the internet with its engagement and versatility. Bringing together YouTube
icons and Bollywood biggies, it rocked the digital spectrum with over 60 years
or five hundred thousand hours of watch time, and over 20 million views in the
first two months of its launch. Jammin’ Season 1 ended with an enormous star
studded sold out Jammin’ Live Concert held at the Dome in Mumbai.
The MPN previously has
showcased its prowess with a unique property titled ‘Project X’ with Mercedes
Benz. It brought together industry maestros Ranjit Barot, AR Rahman, Salim
Merchant Shubha Mudgal and Amit Trivedi to create an original melody for a world-wide
audience.
Qyuki’s impressive roster
of digital stars includes India’s largest independent band SANAM which recently
crossed 2 Million subscribers on YouTube, Facebook celebrity and singer
Shraddha Sharma, India’s top pranksters Funk You, leading digital motoring
reviewers Powerdrift and Motorbeam to name a few.
Says, Samir Bangara, MD
and Co-Founder of Qyuki, “We strongly believe digital superstars are defining
the future of how brands engage their audiences online. At Qyuki we are
blending a unique mix of analytics, technology and millennial stars to deliver
highly effective content marketing solutions to major brands. As we build our
talent roster our ability to service brands across the spectrum is growing
exponentially”
With its strong foothold
in the content and talent space, Qyuki’s endeavour is to introduce bigger and
brighter collaboration in the coming years.
About Qyuki Digital
Qyuki is a cross-platform
media network across digital, live, TV and film founded by AR Rahman, Samir
Bangara and Shekhar Kapur. The Company uses proprietary technology and
analytics to discover and promote digital superstars and manages the end to end
value chain for them across traditional and new media platforms. Recently, in
association with YouTube, Qyuki launched Jammin- India’s largest digital
musical property, where legendary Bollywood composers and India's top internet
youth icons collaborate to create original tracks. Fronted by legendary
composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman,
Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma,
Maati Bani and others
In a recent ranking by
YouTube India, Qyuki had two of the top 3 fastest growing channels in the
country while on Facebook, its' managed talent FunkYou grew over 1500x to 8
MILLION fans in one year. Qyuki prides itself in being a creator focused
company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift
being some of the largest digital brands managed by Qyuki. The Company's Agency
business has also executed some of the largest branded content projects with
clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst
others.
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