Shemaroo Entertainment
Ltd, one of the leading content houses in the country, bags “Gold Abby Award”
for #FilmiGaaneAntakshari campaign at Goa Fest 2017 in the Digital Media-
Social Media Category.
Goa Fest was initiated to
celebrate the best of Indian advertising. The entity completes 12 successful
years in the industry and is considered to be one of the most prestigious among
the gamut. This
year 94 media agencies participated in the Abbies and the total number of
entries received was 1128 which were judged by 112 jury members.
Hiren Gada,
Director, Shemaroo Entertainment Ltd shares his thought on the occasion, “We
are delighted to be honoured with this recognition. Shemaroo has been at the
forefront of digital content and this award for innovation in social media is a
big milestone in our digital journey. I dedicate this award to our dynamic
young team of passionate digital media specialists. We are truly grateful to
The Advertising Club for this fantastic recognition.”
#FilmiGaaneAntakshari,
an initiative by Shemaroo’s Filmigaane, was the first of its kind digital
campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September’16 to 3rd October’16 for a total of 168 hours. This
campaign was not just unique because it ran for 168 hours continuous, but it went
a step ahead by making us re-live with the beautiful retro era of songs
released on or before the year 2000.
Shemaroo
Entertainment’s #FilmiGaaneAntakshari also entered 'Limca Book of Records' for
playing the longest running antakshari on a digital platform and bagged IAMI
award earlier this year. Its latest initiative is #KuchKisseKuchKahaniyan –
first of its kind musical web series on Filmigaane Facebook page.
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