It’s now
quite obvious that the Bank Chors will not stop at any length to get people to
laugh at them. They may be incompetent at real choris, but on digital, they are
happy (and desperate) to steal anything and everything that will get them some
much-needed attention.
With its
newest mad promotional idea, Bank Chor came up with multiple ‘chori ke
posters’, which they stole from popular Bollywood movies. From Aamir Khan’s
Dangal to Salman Khan’s Tubelight, the crazy Bank Chors stole them all. But
when they tweeted a hilarious take on Shah Rukh Khan’s Ra.One, not only did the
King Khan take notice, but he also sportingly joined in the fun, proving that he
is the King of Humour too!
SRK’s
tweet: https://twitter.com/iamsrk/status/867026766602264576
The Bank
Chors said in the poster (quite honestly, in fact) that since they couldn’t
shop for G.One’s suit, they photoshopped it. SRK, who is known for his self-deprecatory
charm, responded to Riteish Deshmukh saying even he couldn’t afford it for the
sequel, and he wants the Bank Chors to steal it!
This
interaction has only showed what the film industry knows too well – there is no
one more charming, funny, or willing to take a joke on himself, than the King
Khan himself! And by tweeting this, he gave legitimacy to the funny ideas of
the Bank Chors, and ended up stealing their hearts.
Bank
Chor is probably the first Bollywood film to take digs at its itself (because
it wanted to be the first at something at least!). After the roaring success of
the Imaandaar trailer that honestly said everything that any studio would be
scared of saying, the Chori ke posters have now gone massively viral too,
saving on a lot of digital promotion cost that the film would have had to spend
otherwise!
Says
Ashish Patil, “When you laugh at yourself, people laugh with you. And when SRK,
the King Khan himself, laughs with you, it only shows how big his heart is… and
how lucky we are that he’s made us famous!”
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