Speaking
on the announcement, Kamal Gianchandani, CEO – PVR Pictures Ltd, said, “Following
the unprecedented turnout for the screenings in Mumbai and Delhi, we will
screen Namak Halaal for audiences in
other parts of the country. Fans of Bollywood classics in Lucknow, Nagpur and
Hyderabad will appreciate this chance to revisit old memories and enjoy this
delightful comedy with family and friends. Social media platforms have played a
major role indriving young viewers to the screenings andwe are optimistic that more
of younger audiences across the country will watch the film and discover otherclassics
offered by VKAAO.”
Hiren Gada,
Director, Shemaroo Entertainment Ltd shares his thoughts on the occasion, “We
feel excited to announce the grand success of our brand Shemaroo Showtime. With
the number of people who attended the screening of NamakHalaal that recently
happened in Mumbai and Delhi clearly shows the demand for theatrical re-release
of good movies in the audience. Team Shemaroo Showtime is all geared up to
offer its audience a memorable journey and nostalgic moments with many of such
iconic movies across different cities in the country”
Directed
by Prakash Mehra, NamakHalaal stars Amitabh Bachchan, Shashi Kapoor, Smita Patil
and Parveen Babi. Undoubtedly one of the funniest movies ever made in
Bollywood, it traces the journey of a country bumpkin, Amitabh Bachchan, who
finds a job in a hotel only to realise that he must thwart a murder plot
against the owner. With the addition of NamakHalaal
to its movie library, VKAAO aims to continue to bring classics from India as
well as abroad and acquaint younger audiences with them along with offering
older viewers a chance to revisit their favourite films.
About
VKAAO (vkaao.com):
Your
Choice Of Movie, At Your Choice Of Theatre, Now Possible!
A fresh,
disruptive medium of movie-going, Vkaao is a platform which gives viewers
complete control of their movie watching experience at theatres. It allows them
to select their preferred movie along with the location, date, and time of the
screening at any theatre of their choice. This novel approach to movie going is
why Vkaao is being considered as an exciting alternative to the conventional
way of watching movies at the theatres. Vkaao’s USP lies in its focus on
leveraging state-of-the-art technology in order to create a social,
crowd-sourced movie going experience and to add value for all key stakeholders.
About
Shemaroo
Shemaroo
Entertainment Ltd is among few entertainment companies that has hallmarked
several pioneering efforts with its innovative and out- of-the- box thinking.
Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed
Entertainment “Content House” in the country, active in Content Ownership, Creation,
Aggregation and Distribution with a large content library of over 3000 titles.
Shemaroo
is engaged in the distribution of contentfor satellite channels, physical
formats and emerging digital technologies like the Mobile, Internet, Broadband,
IPTV and DTH among others. With its partnership with the major telecom
operators and other digital media platforms, Shemaroo is at the forefront of
the digital age. The company has also tied up with many content providers
across the country. The “Shemaroo” brand today is synonymous with quality
entertainment in the Indian entertainment eco system. For further Information,
please visit www.shemarooent.com
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