Sony
Entertainment Television’s Kaun Banega Crorepati is all set to step in its 9th
season with the campaign – Jawab Dene Ka Waqt Aa Gaya Hai. Featuring the
biggest superstar of India, Mr. Amitabh Bachchan the campaign underlines the
show's core thought 'knowledge is great leveller' in life.
Conceptualized,
directed and written by none other than Dangal Director, Nitesh Tiwari and
Nikhil Mehrotra. This campaign beautifully depicts various slice of life
situations where individuals are bogged down by difficult questions of life and
their only hope is life is to change their destiny with the power of
knowledge. The campaign line “Jawaab
dene ka waqt aa gaya hai” captures the spirit of KBC - an opportunity to change
one's destiny by hard earned knowledge.
Talking
on the campaign thought, Danish Khan, EVP and Business Head at Sony
Entertainment Television said, “KBC is perhaps the most relevant show for
India. It celebrates our collective confidence in knowledge as a great change
agent for both the individuals and the society.
This season's campaign written and directed by Nitesh has both relevance
and impact while being extremely humorous and entertaining. We believe this
campaign will entertain, engage and drive viewership for the show”
Director,
Nitesh Tiwari said, “It is always a delight to write and direct Kaun Banega
Crorepati advertising campaign. It revolves around common man and woman with
Mr. Amitabh Bachchan, and is always based on societal truth. The tone is
humorous and challenge is to make its appeal universal. We are excited with this
year's campaign, hope people like it'.
Tune-in
to the Kaun Banega Crorepati campaign on www.Youtube.com or log on to
www.setindia.com for the more information
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