PowerDrift, a car and
motorcycle review+ entertainment show
that was founded by Rohan Albal, Amit Shetty and team in 2012, has become
India’s most loved online auto show, surpassing incumbents Autocar India,
Zigwheels, Overdrive and others with 450,000 (Four Lac Fifty Thousand)
Subscribers and over 10 Crore lifetime views. PowerDrift has managed to achieve
this in the shortest time span and with almost half the number of videos as
compared to the other publishers. With this milestone, PowerDrift has sealed
their spot in the Top 50 automotive channels in the world.
With the
young audiences moving online the new metrics of popularity are followers,
average views per video and engagement rates. Which is where, the Global leader
in online video metrics, Tubular Labs, pegs PowerDrift to be the highest in not
just terms of views per video but also with a true engagement score of 2.3x
which is about 400% higher than most of their competition.
This
engaged widespread group of fans & followers popularly call themselves as
the “PDArmy”. They not only appreciate the core technical reviews but also
relish the sheer variety of entertaining content in a genre that was otherwise
perceived to be mundane automotive. PowerDrift’s fiction based ‘Blockbuster’ or
tent-pole content has doubled up as viral digital content for automotive brands
like Audi, Ducati, Volkswagen, Suzuki amongst others. PowerDrift also uses this
content expertise to create impactful, influencer-led branded content for
various automotive related brands.
Recently,
PowerDrift has also launched a couple of new show formats, one being the Travel
Stories which covers some interesting locations and the other called “Game of
Performance”
With
Game of Performance, PowerDrift has pushed its content capabilities higher
dishing out some iconic cars and motorcycles. This series is partly produced
with Dell's, high-end performance gamer focused iconic laptops, Alienware. It
connects the brands superlative processing and performance features with some
special capable high-end cars and motorcycles.
Bringing
their online clout to the real world, PowerDrift has also partnered with
Harley-Davidson to run their global motorcycle safety program called as
Passport To Freedom across 26 cities in India.
Team
PowerDrift consists of professional racers, automotive enthusiasts along with
incredible filmmakers including film directors, cinematographers and video
editors who together create clutter breaking content that has propelled the
company into the top 50 acclaimed sources of automotive information. This
positioning has helped them pull off coups like being the only Asian automotive
team to get access to the limited edition Rs. 1.2 crore priced, Ducati 1299
Superleggera at Mugello, Italy and witnessing Mahindra’s maiden Formula E
victory first hand in Berlin.
Speaking
on the occasion Founder & CEO, Rohan Albal said “PowerDrift was started
with a vision to bring forward the best content in the automobile sector and
reach out to a wide audience. I am glad that we could achieve this feat in such
a splendid way. The 10 crore views till now is a major boost for us and we look
forward to keeping the flag flying high. I would like to thank our partners
Qyuki for supporting us in building PowerDrift into the most loved automotive
show in India and more importantly for sharing our passion for cars and bikes”
Samir
Bangara, Managing Director, Qyuki Digital Media said “PowerDrift have created a
young clutter breaking brand in the automotive segment as evidenced in their
race to 100 million views on YouTube in record time. Qyuki has been a close
partner to PowerDrift for many years and we wish them greater success in the
future”
About
PowerDrift (Boiler plate)
India's
most favourite auto show. We are a content start up that creates fun engaging
automotive content.
If you
are a little clueless about Cars or Motorcycles in India or otherwise, worry
not. We wouldn't alienate you with technical jargons.
If you
are an enthusiast and eat sleep breathe some fun automotive content. Welcome to
the club.
You will
find fun entertaining yet honest and in-depth Car and Motorcycle reviews as
well as some eye soothing travel stories. Some say there's something for
everyone on our channel. Have a look, if you like what you see, remember to
support the channel by subscribing to us.
YouTube-
https://www.youtube.com/channel/UCMDV6J2hWXet7ZCfgrXGgeg
Facebook-https://www.facebook.com/POWERDRIFTOFFICIAL
Twitter-
https://twitter.com/PD_Official
Instagram-
https://www.instagram.com/pd_official/
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