Lights! Camera! BLINK!
Amazon unveils the largest Standalone Fashion
Imaging Studio in India
Offering over 44,000
sq. ft. of state-of-the-art digital imaging space, the studio is the first of
its kind in the country, and only third of its kind globally by Amazon
The studio is equipped to produce large volumes of
high quality images every year to support Amazon Fashion’s rapidly growing
business in India.
After the successful launch of the Fashion Studios
in New York and London, Amazon unveiled the largest standalone fashion imaging
studio in India on the evening of September 13,
2017 in Gurgaon.
The elaborate soiree hosted by Amazon Fashion had
celebrating the launch of the iconic studio by Amazon, ‘BLINK,’ was attended by
prominent designers and personalities from the fashion industry such as Suhil
Sethi, Tarun Tahiliani, AD Singh, Kalyani Chawla, Archana Vijaya, Aparna Bajaj,
designers Sumeet Verma, Ashima Leena, JJ Valaya, Rina Dhaka, Varun Bahl, Manish
Arora, Rohit Gandhi and Rahul Khanna, Dhruv Kapoor, Amit Aggarwal to name a few
with Mr. Arun Sirdeshmukh – Head of Amazon Fashion, Aparna Batra and Narendra
Kumar – Creative Head at Amazon Fashion
Spread over 44,000 sq. ft. with
state-of-the-art digital imaging facility, the studio is first of its kind in
India and only third of its kind globally by Amazon. In addition to 16
individual high-tech photography bays, the studio also has a large editorial
suite, video editing facilities and creative spaces. Established as a Center
for Creative Excellence, the studio will enable Amazon Fashion to creatively
collaborate with Fashion brands and partners to produce lakhs of high quality
images for its fashion merchandize every year.
“At Amazon, we are always thinking about how we
will raise the bar, how we will redefine the way the customer discovers,
engages with, and shops for fashion online. All of our efforts we’ve made for
this studio in terms of technology, scale and talent are designed to deliver
high quality imagery that inspires and educates our customers”, said Arun
Sirdeshmukh, Head, Amazon Fashion India. “With this studio we will continue to
strengthen our relationships across the entire industry – with brands,
designers and creative talent. This is part of our plan to innovate in how
fashion is displayed on the site and be the best possible place for fashion
brands to present themselves online”.
Since the start of 2017,
Amazon Fashion added close to 50 top fashion brands
to its offerings including iconic fashion brands that debuted in India like
Under Armour, Steve Madden Jewelry, Juicy Couture Watches and many more. Its
growing selection includes Marks & Spencer, New Balance, Forever 21,
Forever New, French Connection, Calvin Klein, Mothercare, watches from Michael
Kors, Emporio Armani, Versus by Versace, and more.
Amazon Fashion is the largest Fashion destination
in the country with leadership in selection across all fashion categories.
Amazon Fashion customers can browse over two million fashion products from
specially curated stores for Apparels, Shoes, Jewellery, Handbag, Luggage, and
Watches. Amazon is constantly exploring new innovations in technology to
enhance the customer experience online. In addition to providing customers with
an intuitive search and browse experience, Amazon Fashion has further elevated
the experience by allowing customers to shop seamlessly for their favorite brands
using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’
feature for seamless returns.
The Amazon.in marketplace is operated by Amazon
Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN).
Amazon.in seeks to build the most customer-centric online destination for
customers to find and discover virtually anything they want to buy online by
giving them more of what they want – vast selection, low prices, fast and
reliable delivery, and a trusted and convenient experience; and provide sellers
with a world-class e-commerce platform.
About Amazon
Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS,
Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.
Twitter and Instagram: @amazonfashionin
#InABlink
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