What we wear is often a reflection of what we do, feel and believe. Anushka Sharma, a cinema icon whose personal style is aesthetic, elegant and relatable wears a bit of herself in all that she sports. Her signature apparel line, NUSH is a highly exciting and promising clothing line that instills the belief of everyday fashion. For over a year, Anushka has been involved in choosing the styles, colors and fabrics that will be showcased in NUSH.
Speaking about her new venture, Anushka Sharma said “My nature is such, that if I’m choosing to do something, I become completely involved. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. Now with clothing, I not only had to do something that I really believed in,
but also keep in mind that each one of us is unique and have our own dressing
styles that suit us. As a young girl, shopping for clothes that suited my sense
of fashion under one roof was a struggle. I would end up going to different
stores to put together the right casual ensemble. With NUSH, we endeavor to
bring fashionable and beautiful clothes that you can wear to work, to college,
to an evening do or even just to hang out casually, all under one label. I have
personally taken interest in the styles of NUSH, so there’s a bit of myself in
all the outfits. NUSH is for every woman who is her own stylist”
but also keep in mind that each one of us is unique and have our own dressing
styles that suit us. As a young girl, shopping for clothes that suited my sense
of fashion under one roof was a struggle. I would end up going to different
stores to put together the right casual ensemble. With NUSH, we endeavor to
bring fashionable and beautiful clothes that you can wear to work, to college,
to an evening do or even just to hang out casually, all under one label. I have
personally taken interest in the styles of NUSH, so there’s a bit of myself in
all the outfits. NUSH is for every woman who is her own stylist”
In partnership with Suditi Industries Ltd, NUSH will be available at Shoppers Stop
in the large format stores, online exclusively on Myntra, and across various
shop-in-shop outlets across India. Inspired by Anushka Sharma’s fashion sense
and launched with a firm focus of instilling everyday fashion for everyday
women, NUSH establishes Anushka Sharma’s position as a one of her kind
entrepreneur.
in the large format stores, online exclusively on Myntra, and across various
shop-in-shop outlets across India. Inspired by Anushka Sharma’s fashion sense
and launched with a firm focus of instilling everyday fashion for everyday
women, NUSH establishes Anushka Sharma’s position as a one of her kind
entrepreneur.
Stay tuned for more exciting NUSH announcements here!
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