When
the best in entertainment and a social media giant come together, there is
bound to be a blockbuster. For the first time ever, Yash Raj Films - one of the
leading production houses in the entertainment vertical and Facebook teamed up
for one-of-a-kind Bollywood awards on Facebook - ‘YRF Viewer’s Choice Awards’
to celebrate the best of YRF over the years. The
awards kick-started on 12th September and concluded on 29th September with
Facebook Live sessions. The campaign was hosted on the official brand page of
Yash Raj Films (www.facebook.com/yrf). The 15 unique and
unconventional categories were rolled out for the fans to vote for their
favourite nomination. From
DAAG (1973) to
BEFIKRE (2016),
‘YRF Viewer’s Choice Awards’ took the fans on a nostalgic journey of YRF’s most
celebrated work. The
campaign witnessed an overwhelming response from film admirers and the numbers
are proof. Over the span of 15 days, the polls attracted a massive number of
over 40
million reach, 10
million views across video assets and 4 lakh plus votes for 15 categories with multiple
activations in place. The cumulative of both the Live sessions held for the
awards hit a reach of 5 million. Owing
to YRF’s robust digital presence, ‘YRF Viewer’s Choice Awards’ saw a massive
voter participation from international geographies namely U.S., U.K., Canada,
U.A.E. and Australia. Celebrating
the jury i.e. the fans themselves, 100 lucky participants will be gratified with YRF
and Facebook branded merchandise. The
success of ‘YRF Viewer’s Choice Awards’ can be attributed to the unconditional
love and support of YRF film admirers from across the globe.
Stay
tuned for more exciting YRF announcements here!
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