Recently, Roy Kapur Films (RKF) announced a
landmark multi-year deal with leading telecom firm Reliance Jio Infocomm to
develop, produce, commission and curate original digital content for the Jio
platform. Now taking the association forward, RKF has opened its doors to
writers, directors and producers with ideas for high impact content across
multiple genres to be launched under the ‘Jio Originals’ brand, and available
to over 140 million subscribers. This is a higher reach than
any other digital platform in the country, and gives content creators the rare
opportunity to reach out to the entire length and breadth of the country with
their stories. A team at RKF, led by the founder of the
production house Siddharth Roy Kapur, has
already started to identify high quality content that can cater to the
widely diverse and growing digital audience in India.
“Unique stories and great storytelling have always
been at the core of all forms and formats of entertainment, and thats exactly
what we will look for in the digital medium too. We will have the added benefit
of access to a wealth of real-time information and analytics on the viewing
habits of audiences across demographics and geographies, which will help inform
our decisions. At RKF, we are working to develop and produce digital content
that is high-impact, binge-watchable, unique and makes you want to come back
for more. We have some very interesting ideas already in development and would
welcome anyone with a great story to come share it with us,” shares Roy Kapur.
"Our
search for the right kind of content is not limited by any filters on genre or
regional tastes or preferences. We are just looking for great stories that are
unique, entertaining, engaging and make you sit up all night to watch “just one
more episode!” adds Roy Kapur.
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